Descrizione del progetto
Svelare e comprendere il potenziale delle nuove tecnologie di realtà virtuale
Le storie di realtà virtuale (VR) con video a 360º hanno un notevole potenziale per quanto concerne la possibilità di aumentare la consapevolezza e la comprensione di questioni ampiamente inafferrabili. Tuttavia, ci mancano prove empiriche sui loro potenziali effetti persuasivi nonché un quadro teorico su come questi potrebbero avere un impatto sulle persone. Il progetto PersVR, finanziato dall’UE, indagherà se e come il giornalismo immersivo e i documentari incentrati sulla realtà virtuale a 360º potrebbero influenzare le convinzioni, gli atteggiamenti e il comportamento delle persone. PersVR utilizzerà un approccio multidisciplinare che combina principalmente psicologia sociale, scienze della comunicazione e psicofisiologia per testare un modello teorico su come gli attributi narrativi e immersivi della realtà virtuale a 360º portano a risultati persuasivi. Inoltre, il progetto mira a creare una serie di strumenti metodologici innovativi per comprendere l’impatto sociale delle nuove tecnologie di realtà virtuale.
Obiettivo
Raising awareness and comprehension of global problems such as climate change or refugee movements provides a communicational challenge, as these problems often stay abstract and distant to people. With the advent of virtual reality (VR), academics and journalists alike put their hope in 360º-video VR stories as a potentially revolutionary tool to create scenarios that make these problems more graspable, thus raising concern and instigating attitude-change. However, to date, empirical insight into potential persuasive effects of 360º-video VR stories is almost absent, and theoretical conceptualizations of how they might impact people are lacking. PersVR is going to change this. The aim of PersVR is to overcome these shortcomings, and to demonstrate if and how immersive journalism and documentary focusing on 360º-video VR might affect people’s beliefs, attitudes, and behavior.
The project adopts a multidisciplinary perspective that integrates knowledge from different fields (including social psychology, communication sciences, and psychophysiology) into a theoretical model that describes how narrative and immersive attributes of 360º-video VR lead to persuasive outcomes. The empirical testing of the model will utilize an innovative combination of self-report, psychophysiological, and behavioral methods to comprehensively illuminate the psychological mechanisms involved. The complex set of methods deployed will permit to determine optimal methodological standards that promise to guide future related studies. The current rise of “immersive journalism” and VR storytelling accentuate the high relevance, timeliness, and expected impact of the project. The innovative approach of the project and the envisioned collaboration with the host will provide the applicant with a unique research profile and significantly advance his striving for an independent career at world-leading research centers dedicated to illuminate the social impact of new VR technologies.
Campo scientifico
- social sciencesmedia and communicationsjournalism
- social sciencespsychologysocial psychology
- natural sciencescomputer and information sciencessoftwaresoftware applicationsvirtual reality
- natural sciencesearth and related environmental sciencesatmospheric sciencesclimatologyclimatic changes
- social sciencessociologydemographyhuman migrations
Programma(i)
Argomento(i)
Meccanismo di finanziamento
MSCA-IF-EF-ST - Standard EFCoordinatore
1081 HV Amsterdam
Paesi Bassi