How the media can influence elections
In a democracy, citizens exercise power by voting and can direct policy through their elected representatives in government. This process is directly affected by voters’ political preferences and beliefs, which are largely shaped by the media. There is growing concern that the mass media has the power to manipulate as there is substantial evidence that media bias can impact voters’ decisions. The EU-funded PEMB project will use novel game-theoretical and experimental techniques to determine how media bias affects electoral and political outcomes. Involving both theoretical and empirical investigations, it will also assess the effectiveness of current measures to regulate the media. The findings will assist policymakers and media professionals address issues of informational distortions.