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Making better runners & cross-country skiers by real-time AI coaching


Wememove is a Swedish SME led by Magnus Jonsson, a successful serial entrepreneur, and Christer Norström, a PhD and a former CEO of the Swedish Institute of Computer Science. Wememove has designed and brought to TRL6 Racefox—an artificial intelligence-based personal training coach for cross-country skiers and runners. Wememove has won funding from the Swedish Innovation Agency Vinnova to conduct a feasibility study and was placed on the NyTeknik 33 list of most innovative Swedish companies in 2016, 2017 and 2018.
Racefox is a combination of a special wearable device worn across the chest, a smartphone app and a series of AI algorithms that analyze the position of an athlete’s body in space and give real-time feedback on how to improve his/her skiing or running technique and prevent injuries. Racefox is backed up by large amounts of motion data collected both from individuals training and performing in races & competitions.
Racefox will disrupt the personal coaching market by introducing a high-quality, low-price digital AI coach.
By September 2018 Wememove has sold 4.300 Racefox devices and became the first official digital coach of Vasaloppet—the biggest cross-country skiing race in the world featuring 70,000 participants annually. Wememove has secured a series of strategic partnerships with competitions and races globally to develop dedicated training packs. Wememove is also working with Capio—a large medical organization—to create injury recovery packs to be used by sports practitioners.
For this 24-month Phase 2 project Wememove is requesting a €1.85M contribution to bring Racefox to market, develop additional training functionality and complete injury prevention modules, validate it in several major cross-country skiing and running competitions and prepare for the large-scale market introduction.

Field of science

  • /social sciences/economics and business/business and management/commerce
  • /natural sciences/computer and information sciences/internet/internet of things
  • /engineering and technology/electrical engineering, electronic engineering, information engineering/information engineering/telecommunications/mobile phone

Call for proposal

See other projects for this call

Funding Scheme

SME-2 - SME instrument phase 2


Drottinggatan 71 C
111 36 Stockholm
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
EU contribution
€ 1 858 688,13