Wriggle Solutions has developed a solution which, thanks to a patented revolutionary physical approach using the tyre itself as a sensor, is capable of measuring in real time the tread depth of tyres and monitor the extent of wear in an extremely precise and effective manner, identifying possible damages and deformations of tyres that precede sudden failures or explosions. The tyre becomes a sensing Smart-Tyre exploiting the physical principle of variation of electrical conductivity related to the tread thickness, without integrating any complex digital device in the polymeric mixture of the tyre. The objectives of the project were to validate the 1) technical feasibility, including compliance with standards, analysis of specifications and functionalities, definition of production costs and suppliers, manufacturing plan; 2) business opportunity, to understand specific market demands and willingness to pay, the options for market access, definition of business plan and the investment strategy.