Project description
Sturdy umbrella made from 100 % recyclable material
Around a billion umbrellas are discarded in landfills globally each year. Umbrellas typically consist of 120 parts and are made up of various materials, including metals and plastics, which take around a century to degrade naturally. The EU-funded PEPLUM project supported Italy-based company PLV SRL in developing an all-plastic, easy-to-assemble umbrella that comprises only 20 components. Therefore, when a component is damaged, it can be easily replaced. The innovative element of the umbrella is the integrated polypropylene stretcher that consists of a flexible piece that can alter its shape to withstand adverse weather conditions.
Objective
Each year an estimated one billion umbrellas are discarded in landfills globally. Umbrellas typically consist of 120 parts and are made up of various materials such as metals and plastic amongst others. These materials take up to a century to degrade naturally. This volume of waste is an environmental concern as is the squandering of finite resources such as metals. The volume of umbrellas discarded is a result of inefficiencies of umbrellas available in the market. The umbrella stretchers that hold the canopy in place when the umbrella is opened consist of multiple rigid metal pieces joined together with pins and screws. These joints weaken the umbrella structure and as a result the stretchers break easily especially when subjected to strong wind. Furthermore, umbrella repair services are scarce and as a result, whole umbrellas are disposed of even when a single component is damaged. Also, umbrellas are difficult to recycle because they consist of multiple parts of different materials. PLV Srl, established in 2016 to tackle the inefficiencies of umbrellas in the market, has developed an innovative, all-plastic, easy to assemble umbrella whose key innovation is the integrated polypropylene stretcher. Our stretchers consist of one flexible piece designed to alter shape to withstand adverse weather conditions. The multiple joints are eliminated strengthening the structural integrity of our umbrellas. Our umbrellas, consisting solely of plastic are 100% recyclable. In addition, our umbrellas are comprised of just 20 components which are easy to assemble. As a result, when a component is damaged, it can be easily replaced. 900 million umbrellas are sold each year and bringing in revenues of €3 billion each year. PLV Srl aims to sell 3 million umbrellas by 2024 which is 0,6% of the total addressable market. Our umbrellas will cost around €20 and €3 for the separate components. By 2024, we anticipate achieving a net profit of €5.9million and return on investment of 487%.
Fields of science (EuroSciVoc)
CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques. See: The European Science Vocabulary.
CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques. See: The European Science Vocabulary.
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Programme(s)
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
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H2020-EU.2.3. - INDUSTRIAL LEADERSHIP - Innovation In SMEs
MAIN PROGRAMME
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H2020-EU.3. - PRIORITY 'Societal challenges
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H2020-EU.2.1. - INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies
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Topic(s)
Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Funding Scheme
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
SME-1 - SME instrument phase 1
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Call for proposal
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
(opens in new window) H2020-EIC-SMEInst-2018-2020
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Net EU financial contribution. The sum of money that the participant receives, deducted by the EU contribution to its linked third party. It considers the distribution of the EU financial contribution between direct beneficiaries of the project and other types of participants, like third-party participants.
40125 BOLOGNA
Italy
The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.
The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.