After undertaking relevant activities, we have developed an in-depth understanding of the likely criteria demanded by carriers.
For Traditional/legacy carriers Bot attacks are less frequent than on low cost carrier sites due to the availability of inventory via the world’s GDS systems. The role of EDNA Botstop in the traditional/legacy carrier scenario would be to use its inherent tracking features to trace bookings back to inventory source thus revealing relationships/tie-ups etc along the way. Currently, there is no automated solution in this area which E-DNA can fulfil.
Low cost carriers sell primarily to the public via their websites with limited participation in GDS. Here, E-DNA Botstop and scrape mitigation tools are badly needed to prevent increased IT costs and loss of control of product as middlemen mark-up fares, bag and seat prices. The combination of standard E-DNA Botstop and scrape mitigation together with primary tracing to source inventory means this segment would be the most receptive to EDNA solutions.
Dialogue with numerous airlines has taken place to understand their infrastructure and to provide a plug and play solution that has the ability to be implemented at ease without the need for specialist development. eDNA has engaged numerous Airlines and Technical leads as part of this research to develop architecture that is versatile and has the ability to accommodate numerous technology stacks. We recognised through this study that the opportunities are for both Traditional/legacy carriers and LCCs. However, the biggest opportunity is with the low-cost carriers such as Ryanair, EasyJet and Jet2 due to the increased IT costs and loss of control of product as middlemen mark-up fares, bag and seat prices. Our solution will give this sector the biggest wins.
In planning the further development programme for BotStop, we gained a clear understanding of the work required to develop BotStop to TRL9. We have built a work plan that is manageable, affordable and realistic to achieve.
Two patents have been identified both filed in the US and have not yet been granted. These patents use very different approaches and do not cause us problems with freedom to operate. We are not infringing third party IP with our innovation.
eDNA will therefore proceed with our plans to reach market as soon as possible, in order to capitalise on timing of key market drivers and establish BotStop as the technology of choice for airlines, and to bring our business plan to fruition