Helping Businesses Thrive in Sales with a new fully automatic platform that integrates and coordinates different sales tools

Project Information

THRIVE

Grant agreement ID: 854624

DOI

10.3030/854624

Project closed

EC signature date 28 January 2019

Start date 1 February 2019

End date 31 May 2019

Funded under

• INDUSTRIAL LEADERSHIP - Innovation In SMEs

Total cost

€ 71 429,00

EU contribution

€ 50 000,00

Coordinated by

FUNNELFOX GMBH
Austria

Periodic Reporting for period 1 - THRIVE (Helping Businesses Thrive in Sales with a new fully automatic platform that integrates and coordinates different sales tools)

Reporting period: 2019-02-01 to 2019-05-31

Summary of the context and overall objectives of the project

Sales is a long process which involves the management of large repositories of Data and to identify opportunities to generate successful leads. In order to manage such information, today used tools include excel sheets, CRM systems, and Sales acceleration Software, but still today needs of manual interaction and requires a high human attendance, wasting up to 40% of sales time, a time that companies usually cannot afford.
Thrive (ThriveEmail or rebranded as FunnelFox in Phase 2) is an innovative sales operation platform, which integrates automatically website, email, and phone with different CRMs in a friendly and automatic way, it analyses sales information in an intelligent based manner, at a very competitive cost, and reducing the input data time drastically.

Work performed from the beginning of the project to the end of the period covered by the report and main results achieved so far

The work covers the objectives for the Phase 1 proposal, which includes:
Technical feasibility: analysis of features and optimization roadmap for the further development of the system, and execution plan for the successful final version of Thrive (FunnelFox), as well as Technical Risks analysis.
Freedom to Operate analyzed several patents which have been identified. Non-significant findings jeopardize the project, and we indicate the protection measures to be taken by Thrive. Also, normative and regulations to be fulfilled are analyzed. Also, potential protection measures are identified.
Commercial feasibility includes the identification of the market, main clients, their size and needs, and commercialization strategy.
Financial feasibility and business plan include a sales forecast, EBITDA estimations, and market risks identification. With an initial estimation of 1.3M€ from Phase 2, indicates an ROI of 7.2. Critical risks (technical and commercial) are analysed.

Progress beyond the state of the art and expected potential impact (including the socio-economic impact and the wider societal implications of the project so far)

The market potential competitors and comprehensive landscape of related sales acceleration software market have been executed. Key players, potential licensing partners for UK and Ireland, DACH and Benelux, Scandinavia and Mediterranean area (Spain, France, Italy, Portugal, Greece) have been analyzed. Specific CRM market has been studied. The analysis includes six main competitors that comprise direct Thrive Competitors. It demonstrates that Thrives proposes a novel and more automatized approach to sales procedures which has the potential to increase in a 15% the sales activities efficiency compares to existing systems.