The electric motorcycle industry is still lagging behind its electric cars counterpart, mainly due to (i) much lower pressure to reduce emissions (emissions norms applied to motorcycles are currently significantly less strict than for cars, and are expected to remain as such at least over the next 10 years) and (ii) strong barriers for traditional ICE-based OEMs to move into electric technology (which means a radical shift in terms of design & engineering, production facilities, marketing & sales). Yet, high-performance e-motorcycles already represent a large market potential (estimated in the order of €900M) with expected fast growth (anchored on drivers related to environment, technology/performance, and reducing costs) – providing an opportunity for start-ups to take the lead on a blue ocean market space.
Fenris is a Danish start-up company focused on high-performance electric motorcycles. The company has developed, and road tested two electric superbikes (e-superbike) prototypes and is now entering the serial production and commercialization.
Fenris product will bring to market at motorcycle that are zero emission and will be safer than current motorcycle technology. Fenris Motorcycles will in this way not contribute to man made climate change and create a safer environment for riders and road users.