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A novel flexographic printing machine for correcting or customising over already printed packaging designs

Project description

Innovative printing technology for packaging recovery

Each year, more than 600 tonnes of packaging are considered obsolete and sent to landfills due to new regulations, printing errors or discontinuation of a product, causing considerable economic losses. ROTOPRINT has developed an overprinting process allowing recovery of already printed packaging and packaging considered obsolete (System/Method for Overprinting U.S.A. PATENTED). However, the existing high fixed costs of overprinting threaten the viability of packaging recycling. The EU-funded SOS-PACKAGING project proposes an innovative overprinting technology that reuses obsolete packaging material to generate new adequate packaging. The technology is 230 % faster than the previous overprinting process, decreases printing costs by 60 % and fixed costs by 90 %, uses eco-friendly water-based inks and eliminates energy spending in new product production.

Objective

Annually more than 23,750km or 600tons of packaging on reels is rendered obsolete unusable and destined for landfills. Three main reasons account for why packaging becomes obsolete. A discontinu-ation of a product & its packaging causes its packaging in-stock to be of no use. Also, legislation when changed can disqualify existing packaging rendering it unusable. In addition, Printing errors make the packaging unsuitable for use. When this happens, this obsolete packaging has to be replaced with new packaging incurring more costs through reprinting. Over 40years, ROTOPRINT has recovered 950000 km of obsolete packaging by printing over already printed packaging formats in a process called over-printing. However current high fixed costs of overprinting are threatening its viability to recycle obso-lete packaging. The Flexible packaging market, valued at €196 billion in 2017, is expected to reach a value of €248 billion by 2023 at a CAGR of 3.86% validating the growing market demand for overprint-ing as larger volumes to be obsolete with increase in market size. SOS-Packaging, our innovation, is a unique overprinting technology which reuses obsolete (e.g misprinted) packaging material to produce a new and fresh adequate packaging with either errors eliminated, or customisations added in line with client specifications or prevailing regulations. It is 230% faster than our previous process at Rotoprint; reduces polution to land fills; saves 60% on reprinting costs by printing over obsolete material, fixed costs are 90% less because it uses rubber rollers instead of metal ones and its waterbased inks are ecofriendly. SOS-Packaging reduces CO2 emissions because it eliminates energy spent in producing new material when the obsolete can be reused. Through SOS-Packaging we will save companies reprinting costs while generating €21M in sales, €7M in profits and create employ-ment opportunities for hiring 27 employees.

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Programme(s)

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Topic(s)

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Funding Scheme

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SME-1 - SME instrument phase 1

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Call for proposal

Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.

(opens in new window) H2020-EIC-SMEInst-2018-2020

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Coordinator

ROTOPRINT SOVRASTAMPA SRL
Net EU contribution

Net EU financial contribution. The sum of money that the participant receives, deducted by the EU contribution to its linked third party. It considers the distribution of the EU financial contribution between direct beneficiaries of the project and other types of participants, like third-party participants.

€ 50 000,00
Address
VIA GIACOMO PUCCINI 25
20020 LAINATE
Italy

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SME

The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.

Yes
Region
Nord-Ovest Lombardia Milano
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Links
Total cost

The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.

€ 71 429,00
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