Project description DEENESFRITPL An environment-friendly circular fashion on B2B2C platform Today, the fashion industry has a devastating impact on our planet. This industry is the third-worst pollutant of the Earth after oil and gas, contributing to 10 % of human-produced carbon emissions, polluting water sources and releasing billions of tons of waste. The circular economy is today the most promising solution to this problem. In this direction, the EU-funded ICEFIN project proposes to prolong the life of products with its B2B2C "CONTINUED" platform for circular fashion. The platform will enable brands to take back, resell and rent out their products, bringing value back to the right owners. It will let brands sell more, buy less and drastically improve their environmental impact. Show the project objective Hide the project objective Objective The fashion industry pollutes like no other industry – only surpassed by the oil and gas industry. The industry is not capable of changing according to the increased consumer awareness and shift towards circular economy. There is s huge market opportunity in enabling global fashions brands towards this shift.Our unique value proposition lies in enabling a turnkey, and fully brand-integrated digital “shop in shop” platform that manages the rental business and logistical system together with the global fashion brands. We call our B2B2C platform “CONTINUED”. We believe to increase profitability up to 69% (compared to wholesale) and 22% (compared to own retail) Fields of science engineering and technologymaterials engineeringtextilessocial scienceseconomics and businessbusiness and managementbusiness modelssocial scienceseconomics and businesseconomicssustainable economy Programme(s) H2020-EU.2.3. - INDUSTRIAL LEADERSHIP - Innovation In SMEs Main Programme H2020-EU.3. - PRIORITY 'Societal challenges H2020-EU.2.1. - INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies Topic(s) EIC-SMEInst-2018-2020 - SME instrument Call for proposal H2020-EIC-SMEInst-2018-2020 See other projects for this call Sub call H2020-SMEInst-2018-2020-1 Funding Scheme SME-1 - SME instrument phase 1 Coordinator VIPESIVS Net EU contribution € 50 000,00 Address TAARBÆK STRANDVEJ 104 2930 KLAMPENBORG Denmark See on map SME The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed. Yes Region Danmark Hovedstaden Københavns omegn Activity type Private for-profit entities (excluding Higher or Secondary Education Establishments) Links Contact the organisation Opens in new window Participation in EU R&I programmes Opens in new window HORIZON collaboration network Opens in new window Total cost € 71 429,00