SME Instrument Phase 2 project helped SolarGaps to prepare its B2B product for market entry from both technical and business perspectives.
In the first project year, SolarGaps redesigned its B2C product to serve the B2B needs. The changes were made in its electrical and mechanical functions as well as in the software. In the second project period, the pilot production line was designed, established, launched, and tested. SolarGaps successfully conducted a pilot project with Tata Power, the largest power generation company in India, and collected valuable feedback data on the performance of its B2B product.
On the business side, SolarGaps has been refining its commercialization strategy based on discussions with existing and future distributors, partners, and clients. SolarGaps also translated its website into several strategic languages, designed a brand book, developed new leaflets, and filmed a video about the product. In order to build trust with customers, SolarGaps has designed a deck with installation cases and customer reviews. The dissemination campaign is based on regular publications in various social media channels and mass media. During the project, the team participated in many specialized exhibitions in Ukraine, Spain, Slovenia, China, the UAE and other countries to promote the SolarGaps brand, collect feedback on value offers from target users and industry experts, establish partnerships and search for potential distributors and customers.
The protection of IPR is an important aspect of SolarGaps' operation. After receiving a patent in Ukraine, SolarGaps has filed an international PCT application and obtained international protection. As a next step of the IPR strategy, SolarGaps will enter the national phase for patenting in the target countries such as India, Spain, Italy, Belgium, the Netherlands.
SolarGaps has been preparing to attract Round A of private investment to accelerate its market entry and scale-up. SolarGaps developed an investment attraction strategy that relies on finding investors who can not only provide necessary funding but who can also become industrial partners and empower their product line with innovative products. This approach will allow the company to use the existing sales channels of blinds or electronics manufacturers to provide their customers with breakthrough smart solar blinds that generate electricity.