Project description
A new look at holographic data for cars
A heads-up display (HUD) is a transparent display presenting data. It can appear on the car window and the driver’s eyes do not need to refocus. HUDs are very popular in commercial aircraft or automobiles but it is expensive with present technology. Car producers are seeking low-cost and compact HUD solutions to display important information in the field of view. For this reason, the VIEW-AHEAD project aims to replace conventional technology with a novel photopolymer holographic optical element (HOE) solution that is laminated inside the car windshield. This HUD will be smaller and fit in any vehicle.
Objective
Head-up Displays (HUDs) represent the next generation of information display in cars. Every major automotive manufacturer
(OEM) is seeking low-cost, compact HUDs that can display information across a wide field of view (FOV). Analysts predict an $11.8 billion market opportunity by 2025.
However, existing solutions based on conventional optics cannot meet these market needs. Using current technology, a
HUD covering the driver’s FOV would be too bulky for all but the largest vehicles and cost €4000+.
At Ceres, we have broken the link between size and performance by replacing part of the complex HUD optics with a
photopolymer Holographic Optical Element (HOE) laminated within a vehicle windshield. This dramatically reduces the size
of the HUD unit, allowing 'windshield display' HUDs to be fitted to any vehicle.
Our primary customer, a major European OEM, has successfully demonstrated our technology in full size windscreen
laminated prototypes. They are now so excited by the technology’s potential that they have a stated aim to fit at least 2
million of the 1st generation VIEW-AHEAD HUDs across their vehicle range by 2025.
However, to manufacture in volumes required by the market we must adapt our latest flat-bed replication machine to work on
a continuous reel-to-reel basis and prove the HOE integration with the windshield interlayer material and final lamination
process. Our prospective customers are asking for volume manufacture to be demonstrated before 2021, meaning we
urgently need to accelerate the development of the manufacturing technology.
With help from Horizon 2020, we will deliver a game-changing technology to a hungry market, resulting in cumulative sales
of over 3.9 million HOE units by 2025. Across multiple revenue streams we anticipate turnover of €162m and net profits of
€93m cumulative within 3 years, with over €2.6 billion revenue across the supply chain.
Fields of science (EuroSciVoc)
CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques. See: https://op.europa.eu/en/web/eu-vocabularies/euroscivoc.
CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques. See: https://op.europa.eu/en/web/eu-vocabularies/euroscivoc.
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Keywords
Project’s keywords as indicated by the project coordinator. Not to be confused with the EuroSciVoc taxonomy (Fields of science)
Project’s keywords as indicated by the project coordinator. Not to be confused with the EuroSciVoc taxonomy (Fields of science)
Programme(s)
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
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H2020-EU.2.3. - INDUSTRIAL LEADERSHIP - Innovation In SMEs
MAIN PROGRAMME
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H2020-EU.3. - PRIORITY 'Societal challenges
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H2020-EU.2.1. - INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies
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Topic(s)
Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Funding Scheme
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
SME - SME instrument
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Call for proposal
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
(opens in new window) H2020-EIC-SMEInst-2018-2020
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Net EU financial contribution. The sum of money that the participant receives, deducted by the EU contribution to its linked third party. It considers the distribution of the EU financial contribution between direct beneficiaries of the project and other types of participants, like third-party participants.
KY16 9SR ST ANDREWS
United Kingdom
The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.
The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.