Before the H2020 project, Zapiens had a tool focused mostly on mobile training for large corporations in the Spanish market. After months 13-28 of working in the project, Zapiens has managed to build the beta version of its scalable knowledge management system. To achieve this, we have chosen a number of customers with diverse characteristics and from different sectors of activity such as retail, telcom and industry. From the use cases of their customers, we have detected various needs to be covered that would help our customers to improve their product exponentially. Based on these, we formulated a series of hypotheses that served as a road map. All these hypotheses have been validated with the creation of the beta version and have had as main results the following:
● Online sales platform: from which the tool can be acquired directly.
● Automation of our tool: The product is now self-explanatory so that their new customers buying through the online sales platform can easily implement it
As a result of the analysis of the tool's user journey that we carried out, we detected different pain points, we solved in order to reduce friction when creating content:
- We focused on creating and adapting the Onboarding in the Admin Area for administrator roles, as well as for player users in the app.
o We added help points at different key points.
- We added several tips in Admin Area, in the previously analysed pain points, such as:
o Warnings before deleting workout content.
o The functionality to add questions directly from the 'Workouts' section, so as not to have to go back to create questions in the 'Questions' section.
o Also, in order to avoid forcing the user to leave the flow of creating content, we added segments and categories by default.
o We detected a lot of friction when it comes to date management for trainings, admin users need more freedom to customize trainings and now it is not as rigid as before.
o We also had to add messages on user account activation with Welcome email for new users and Account activation email for new admins. Finally, welcome email for new sages.
- We optimized the 'Statistics' section in dashboard, because, we detected that it generates quantifiable value for the companies; that they themselves, in a totally autonomous way, can manage their data, without needing help.
o We started measuring the metric ‘How much Zap is being asked to do’.
- We created all builling settings in a new section 'Payment Plan' in Admin Area settings:
o Option to purchase a 30-day plan, and 100 free users.
o Trial period messages in the Admin Area.
o Changes to 'Paid Plan' in the Admin Area after switching to 20 free users forever.
o Feature to increase or decrease the plan in Admin Area configuration.
• Web strategy and communication plan.
