Global energy demands are expected to increase more than 30% by 2040, forcing governments and administrations to elaborate energy consumption regulations for electric motors, which represent 50% of the total consumed power. Thanks to the use of permanent magnets (PMs) based on rare-earth elements (REEs), electric motors are nowadays able to easily reach IE4 super premium efficiencies. However, REEs increase significantly the cost of the motor and they are under a great risk of price escalation and supply constrains, as 85% of REEs production is controlled by China, who has a vast record of geopolitical tactics implementation. SIMEL S.p.A has developed RELOTOR, a compact and cost-effective electric motor, which is able to deliver an IE4 super premium efficiency of 90.4% without the use of REEs. The goal of the present project has been to perform a comprehensive assessment of the technical, commercial and financial feasibility of RELOTOR market deployment.