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ESTABLISHMENT OF A PLATFORM FOR EUROPEAN SALES INTELLIGENCE MATCHING B2B BUYERS AND SELLERS WITHIN A SINGLE EUROPEAN DATA MARKET

Objective

In today's high pressure B2B marketplace the experience a company provides is as important as its products or services. Expectations of B2B buyers follow B2C standards. Business customers require personalization even before a purchase and demand tailored engagement based on past interactions. Finally they demand cutting-edge digital experiences to keep their business. Customers have high expectations about what makes a great customer experience and no patience for companies that fail to deliver. B2B sellers desiring to deliver a great customer experience need to prioritize targets and wield sufficient insight to stay relevant. This is where Goava enters the picture. Goava delivers high quality 360-degree sales intelligence insights to help B2B sales organizations stay competitive. Goava's benefits include increasing clients’ addressable market, helping businesses find opportunities that they didn’t know existed and making deals they otherwise wouldn’t. It helps them increase generated revenue and improve efficiency. Goava alleviates the frustration related to finding new, well researched prospects to sell to and always provides up to date insights about customers and prospects. It is the B2B salesperson's best friend.

Field of science

  • /social sciences/economics and business/business and management/commerce

Call for proposal

H2020-SMEInst-2018-2020-1
See other projects for this call

Funding Scheme

SME-1 - SME instrument phase 1

Coordinator

GOAVA SALES INTELLIGENCE AB
Address
Skomakargatan 32
111 29 Stockholm
Sweden
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
EU contribution
€ 50 000