The priory markets has been selected based on : the whole U.K. (England, Scotland, Wales and Northern Ireland), the Republic of Ireland and 6 of the North-West United States (Colorado, Montana, Idaho, Utah, Wyoming and California).
1) A regulation analysis has been carried out by our experts in the field of International Regulation, where the annual fishing orders for each geographical area have been identified and analyzed.
2) Market analysis. The priority countries are characterized by their technology maturity (key aspect for our business model), their inland fishing culture, high level income and the average expenses in angling equipment per angler as well as the angler´s profiles who are quite younger which implies higher willingness to pay for online contents/services.
3) Technical and Operational analysis. The C&F´s value proposition differs from those of competitors. Likewise, there is a feasibility of obtaining hydrological and environmental data from open data sources and in the capturing 360º images and installing of our IoT Smart Buoys in strategic finish waters hotspots.
4) Financial analysis. C&F´s unique selling point is strongly competitive, and we get a detailed estimation of the costs necessary to face Phase-2 and markets launch. Due to demand elasticity and the limited offer of competitors as complete as C&F, users are willing to pay a higher price for our services which implies cover costs in these 11 priority markets.
The main goal of the feasibility analysis has been achieved, in order to enter in these 11 priority markets. An improved business plan that provides a developmental roadmap detailing prioritized steps for mitigating risks and successfully introduces the business at these 11 international markets and maximize our chances of success exploring smartly these 11 markets opportunity to be financially sustainable and create a business that can have positive cash flow in the long run.
