Project description DEENESFRITPL New desugarising juice technology Natural sugars contained in fresh fruits and vegetables damage human health just as much as added sugars, according to recent research. The Better Juice technology proposes a low-cost method to eliminate natural sugars without affecting the taste and organoleptic properties of the product. The technology can be applied to existing production lines in the food and beverage industry with an estimated production cost of EUR 0.1 per litre of fruit/vegetable matrix. The EU-funded Better Juice project aims to design their industrial prototype after detailed market research to plan their certification procedure, business model and commercialisation strategy. Show the project objective Hide the project objective Objective One of current challenges in Food and Beverage industry is linked with the need to reduce natural sugars. In fact, despiteinitial enthusiasm for natural fruit juices, recent studies have demonstrated the natural sugars are as much harmful as addedsugars do. Thus, producers are focusing on the development of affordable and efficient technologies to deliver de-sugarizedproducts. However, to date no optimal industrial solution in this domain has been implemented. The BetterJuice technologyoffers something that has not been reached yet by other companies. We reduce and even eliminate natural sugars from fruitand vegetable matrix, without affecting the organoleptic skills of the product and even improving its taste. Calories reductionis achieved to at least 50%. Moreover, we are able to offer a really healthy choice for consumers because beveragesproduced with our technology are naturally enriched with bio-available and thus easily absorbable Calcium. The technologydoes not require the modification of the existing production lines and its impact on the production costs has been assessedat € 0,1 per 1 litre fruit/vegetable matrix. This low cost factor, along with the ascertained readiness of consumers to switch tohealthier hydration even if on higher price, offers the opportunity to producers to create novel product lines with appealingclaims and thus setting the price point that can significantly maximize their profit margins. The BetterJuice technology usesdisruptive bio-conversion approach delivered through enzymatic activity of food grade microorganisms. The technology is ofinterest of some of world leading juice producers. Current project will enable us to collect users' requirements and thus toproperly engineer the industrial prototype of the device. Furthermore, a detailed market study will be done, so to verify andvalidate the intended business model and commercialization strategy, as well as related certification path. Fields of science engineering and technologymaterials engineeringfibersengineering and technologyother engineering and technologiesfood technologyagricultural sciencesagriculture, forestry, and fisheriesagriculturehorticulturefruit growingengineering and technologychemical engineeringseparation technologiesdesalinationreverse osmosisengineering and technologyindustrial biotechnologybioprocessing technologiesfermentation Programme(s) H2020-EU.2.3. - INDUSTRIAL LEADERSHIP - Innovation In SMEs Main Programme H2020-EU.3. - PRIORITY 'Societal challenges H2020-EU.2.1. - INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies Topic(s) EIC-SMEInst-2018-2020 - SME instrument Call for proposal H2020-EIC-SMEInst-2018-2020 See other projects for this call Sub call H2020-SMEInst-2018-2020-1 Funding Scheme SME-1 - SME instrument phase 1 Coordinator BETTER JUICE LTD Net EU contribution € 50 000,00 Address 3rd habosem st, bldg 4, floor 3 7761003 Ashdod Israel See on map SME The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed. Yes Activity type Private for-profit entities (excluding Higher or Secondary Education Establishments) Links Contact the organisation Opens in new window Participation in EU R&I programmes Opens in new window HORIZON collaboration network Opens in new window Total cost € 71 429,00