pioneer technology for the reduction of natural fruit sugars in 100% juices

Descripción del proyecto

Una nueva tecnología para eliminar el azúcar de los zumos

Según un estudio reciente, los azúcares naturales presentes en la fruta y la verdura frescas son tan perjudiciales para la salud humana como los azúcares añadidos. La tecnología Better Juice propone un método de bajo coste para eliminar los azúcares naturales sin afectar al sabor y las propiedades organolépticas de los productos. La tecnología puede aplicarse a las líneas de producción existentes en el sector de los alimentos y las bebidas con un coste estimado de producción de 0,1 euros por litro de zumo de frutas o verduras. El proyecto Better Juice, financiado con fondos europeos, tiene como objetivo diseñar su prototipo industrial después de una investigación de mercado detallada para planear su procedimiento de certificación, modelo de negocio y estrategia de comercialización.

Objetivo

One of current challenges in Food and Beverage industry is linked with the need to reduce natural sugars. In fact, despite
initial enthusiasm for natural fruit juices, recent studies have demonstrated the natural sugars are as much harmful as added
sugars do. Thus, producers are focusing on the development of affordable and efficient technologies to deliver de-sugarized
products. However, to date no optimal industrial solution in this domain has been implemented. The BetterJuice technology
offers something that has not been reached yet by other companies. We reduce and even eliminate natural sugars from fruit
and vegetable matrix, without affecting the organoleptic skills of the product and even improving its taste. Calories reduction
is achieved to at least 50%. Moreover, we are able to offer a really healthy choice for consumers because beverages
produced with our technology are naturally enriched with bio-available and thus easily absorbable Calcium. The technology
does not require the modification of the existing production lines and its impact on the production costs has been assessed
at € 0,1 per 1 litre fruit/vegetable matrix. This low cost factor, along with the ascertained readiness of consumers to switch to
healthier hydration even if on higher price, offers the opportunity to producers to create novel product lines with appealing
claims and thus setting the price point that can significantly maximize their profit margins. The BetterJuice technology uses
disruptive bio-conversion approach delivered through enzymatic activity of food grade microorganisms. The technology is of
interest of some of world leading juice producers. Current project will enable us to collect users' requirements and thus to
properly engineer the industrial prototype of the device. Furthermore, a detailed market study will be done, so to verify and
validate the intended business model and commercialization strategy, as well as related certification path.

Ámbito científico

Programa(s)

Tema(s)

EIC-SMEInst-2018-2020 - SME instrument

Convocatoria de propuestas

H2020-EIC-SMEInst-2018-2020

Consulte otros proyectos de esta convocatoria

Convocatoria de subcontratación

H2020-SMEInst-2018-2020-1

Régimen de financiación

SME-1 - SME instrument phase 1

Coordinador

BETTER JUICE LTD

Aportación neta de la UEn

€ 50 000,00

Dirección

3RD HABOSEM ST, BLDG 4, FLOOR 3
7761003 ASHDOD
Israel

Pyme

Sí

Tipo de actividad

Private for-profit entities (excluding Higher or Secondary Education Establishments)

Enlaces

Contactar con la organización

Participación en los programas de I+D de la UE

Red de colaboración de HORIZON

Coste total

€ 71 429,00