Everfill Oy (Inc.) is a Tampere University spin-off company that has developed Everfill®, a patented bioengineered product that will revolutionize the care of wounds, scars and wrinkles. Everfill® uses extracted human bioactive growth factors that trigger the patient’s body to regenerate damaged tissues. This results in faster and more thorough healing. As Everfill® contains only human material and triggers regeneration of the patient's own tissue, it is well tolerated and has no side effects.
Considering high costs and duration of the pre-commercial phase, which includes clinical trials and regulatory clearance, it was especially important to make a proper choice of a first strategic focus for the company, so that limited resources are not spread in too many application areas. Although each of potential market segments has a huge market potential, there are differences in time-to-market and required funding. So our main objective was to conduct a thorough market segmentation analysis to define the market entry strategy and the commercialization roadmap.