The first customer behaviour analytics solution for shopping-center portfolio management, deploying cost-effective & accurate advanced computer vision

Información del proyecto

CUBELIZER

Identificador del acuerdo de subvención: 867748

DOI

10.3030/867748

Proyecto cerrado

Fecha de la firma de la CE 3 Junio 2019

Fecha de inicio 1 Julio 2019

Fecha de finalización 31 Diciembre 2019

Financiado con arreglo a

• INDUSTRIAL LEADERSHIP - Innovation In SMEs

Coste total

€ 71 429,00

Aportación de la UE

€ 50 000,00

Coordinado por

CUBELIZER SL
Spain

Periodic Reporting for period 1 - CUBELIZER (The first customer behaviour analytics solution for shopping-center portfolio management, deploying cost-effective & accurate advanced computer vision)

Período documentado: 2019-07-01 hasta 2019-12-31

Resumen del contexto y de los objetivos generales del proyecto

While in online world the capacity to track the behaviour of the client is well developed (i.e. Google Analytics), in physical spaces there is an absolute lack of accurate information that allows mall managers and tenant businesses to take data-based decisions. So, they are managing in a non-efficient way and losing money. That’s why Cubelizer was born.

Trabajo realizado desde el comienzo del proyecto hasta el final del período abarcado por el informe y los principales resultados hasta la fecha

Regarding the objectives of the project, the work performed was:

1. Market & Business feasibility: We dived into different markets and geographies further than we did in the past regarding with mall sector, met many mall managers and owners during the project. Even when the feedback outside Spain was better, a slow adoption and just current medium willingness to pay were detected in this segment. That is why we explored new segments, and even re-oriented our business model after driving a strategic analysis process. We identified a Real Estate segment eager to find solutions to better understand space performance: flexible workplaces. We drove more than ten meetings with outstanding players, understood their problems and we can address them in a straight way.

2. echnological & Practical feasibility: We set the specific requirements for the industrialization process, identified its critical points, started contact with key manufacturers, estimated the cost of the process and resources involved. We detected the limitations of our technology and we are ready for manufacturing to guarantee the performance and reduce costs. Because of the learning during the project, we redefined our technological roadmap and developments aligned with new customers’ segment needs and with scalability.

3. Financial feasibility: We re-worked our financial plan, also considering the new focus into workplaces. We concluded our financial feasibility study, also identifying our investment needs.

Avances que van más allá del estado de la técnica e impacto potencial esperado (incluida la repercusión socioeconómica y las implicaciones sociales más amplias del proyecto hasta la fecha)

Our main competitors are delivering value basically providing just information about occupancy and utilization. Our value proposal, thanks to our tech and functionalities, is focused on a higher strategic view and business information that make our solution unique. We are answering and we want to answer questions about how workspace design impacts organizational productivity and occupiers’ wellbeing. This is what drives our roadmap.

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