As part of this feasibility study, SensoGenic held discussions with leading food and beverage manufacturers and KOLs in the specialist medical community associated with treating food allergies. These discussions, as well as requests received via our website from parents of children suffering from food allergies, have confirmed the need for a device that can detect food allergens as a means to improve the quality of life of food allergy sufferers and reduce emergency medical incidents as a direct result of food allergy.
Furthermore, this feasibility study aimed to improve SensoGenic's understanding of international market conditions and the associated risks that need to be considered as the company develops a deeper business plan for rolling out and scaling up SensoGenic as a marketable innovative solution. We succeeded in achieving this goal by conducting market research, discussions with key players in applicable markets, and building an initial business plan and go to market strategy. The conclusion of the study is that this SenoGenic project is a viable, worthwhile project to pursue that has potential for immense economic and social impact for food allergy sufferers.