TechMist’s SPARC is unknown player in the EU and competes with a high volume, established chemical pesticide and disinfectant market, therefore market scepticism will be a key barrier for market entry. To overcome this barrier, a key finding from the feasibility study revived that fast market penetration would require engineering upgrades to the SPARC to improve user experience and interfacing during treatment. With simultaneous improvements in treatment efficiency and costs via real time analysis. The ability for smart learning from each treatment was also deemed imperative for entry into Europe’s diverse greenhouse produce and climate. Additionally, the company performed detailed analysis of the of the global and EU greenhouse market. They identified Holland, UK, France, Italy and Spain as the established and growing markets and therefore well placed for initial market penetration. Finally the company decided to execute a B2B model, selling directly to greenhouse growers, and also mapped the regulatory landscape with a special emphasis on acquiring the CE mark.