Driver distraction is one of the main causes of road crashes, contributing to about 30% of road accidents in the European Union, while drowsiness is considered responsible for 20-25% of traffic accidents occurring on European roads. Together, these two causes of road accidents contributed to more than 18,000 fatalities in 2018, or 50-55% of car accidents. There has been much interest in the recent years in the development of Advanced Driver-Assistance Systems (ADAS) to enhance driver’s safety but these systems still present several limitations.
Users that will benefit from Tactronik®'s innovation are car drivers, who are the beneficiaries of the next automotive technological revolution as prioritized also by the EC adhering to the New Car Assessment Programme, which mandates advanced safety equipment in all new vehicles. Actronika's product follows the current growing trends in technological tools for consumer vehicles and answers to this EU call. Tactronik® adoption will have a crucial impact on society since it will enable significant car accidents reduction (down to 50%), responsible now for more than 25,000 deaths and 391,000 serious injuries in the EU; specifically, accidents due to distracted driving account for 35% of those injuries and 14% of traffic deaths on average. This creates a massive socio-economic burden, with total costs of distracted driving estimated at €120 Billion annually for the EU only.