The circular economy is now an irreversible, global mega trend driven by EU and national initiatives. It represents a €4 trillion opportunity however, with a global economy that is only 9.1% circular, there is a massive circularity gap. Green building and the reduction of energy consumption in the built environment are key global priorities. Reduction of the emissions and energy consumed by various practices associated with the production of a building (embodied emissions/energy) is a major challenge and requires completely re-thinking the value chain, including the uptake of raw materials, the energy intensive manufacturing process and the end of life disposal. It is Criaterra’s goal to become a leader in developing cradle to cradle materials and production practices for the construction industry. Criaterra replaces the conventional firing processes and produces fully recyclable, high performance and practical construction materials. Our innovative production process uses only 5% of the energy used in conventional building material production processes, and creates less than 3% of the emissions of conventional methods. Our production process creates no waste and uses up to 70% upcycled natural content from quarry waste. To attain our goal of becoming a global leader in state-of-the-art green building materials and products, we plan to expand our product line from our interior wall tiles to wider product offering. In this project we have built a strategic plan including a feasible and realistic roadmap for the next 2 years to optimize our technology and to attain an industrial production scale. This required assessing the best go-to-market strategy in terms of investment required, geography, timing, breakeven and ROI, and to elaborate a detailed business plan for each target market and application. To assess these aspects, we completed a full feasibility study of our circular approach to developing construction products.
