Project description
Innovative technology for communication service providers
Communication service providers (CSPs) operate with traditional commercial models relying on high-level segmentation, generic marketing campaigns and lack of user knowledge. As a result, they face increasing pressure from the big digital players. The CSPs need to transform their business models into entirely digital, automated and smart e-commerce machines exploiting the industry-generated rich data on customer activity. The EU-funded fonYou project proposes the DMAP enabling technology to meet this need. The technology allows CSPs to hyper-personalise offers of their telecom product in real-time following customers’ behaviour. The technology transforms massive, unexploited data generated by users into commercially exploitable data. Also, the solution allows carriers to create new revenue through greater subscriber intelligence.
Objective
Communication Service Providers (CSPs) are facing ever growing pressure from digital players such as Facebook, Google and Whatsapp who are eroding their ability to sell services beyond basic connectivity. CSPs are still operating based on traditional commercial models based on high level segmentation, generic marketing campaigns and lack of user knowledge. Revenues per customer have already declined by between 13-36% across the world and will further decrease if they don’t transform their existing business models into fully digital, automated and intelligent e-commerce machines that can serve their users like the other digital players. MNOs must look for additional sources of income and adapt their business models to remain competitive in their ecosystem flooded with competitors, most recently from over the top services. They need to shift their business activity towards a more customer focus rather than data pushing. Fortunately, carriers are sitting on a veritable gold mine. With large subscriber bases, the industry generates rich data on customer activity as a by-product of its daily business. Monetizing this underutilized asset could generate billions in revenue and render operators more competitive. DMAP is an enabling technology that transforms the telecom carriers’ product distribution by enabling them to hyper-personalize offers to users in real-time based on customers behaviour. The technology turns massive, unexploited data generated by users when ac cessing the internet over the carriers’ network into commercial exploitative data. The platform allows carriers to generate new revenue through greater “subscriber intelligence”. The telecommunications industry is expected to invest €6.4 billion in AI that automates revenue generation and sales. DMAP is a unique solution well position to exploit this large addressable market.
Fields of science (EuroSciVoc)
CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques. See: The European Science Vocabulary.
CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques. See: The European Science Vocabulary.
- engineering and technology materials engineering amorphous solids amorphous semiconductors
- engineering and technology electrical engineering, electronic engineering, information engineering information engineering telecommunications telecommunications networks mobile network 5G
- social sciences economics and business business and management business models
- engineering and technology electrical engineering, electronic engineering, information engineering information engineering telecommunications telecommunications networks mobile network 4G
- engineering and technology electrical engineering, electronic engineering, information engineering information engineering telecommunications mobile phones
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Programme(s)
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
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H2020-EU.2.3. - INDUSTRIAL LEADERSHIP - Innovation In SMEs
MAIN PROGRAMME
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H2020-EU.3. - PRIORITY 'Societal challenges
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H2020-EU.2.1. - INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies
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Topic(s)
Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Funding Scheme
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
SME-1 - SME instrument phase 1
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Call for proposal
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
(opens in new window) H2020-EIC-SMEInst-2018-2020
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Net EU financial contribution. The sum of money that the participant receives, deducted by the EU contribution to its linked third party. It considers the distribution of the EU financial contribution between direct beneficiaries of the project and other types of participants, like third-party participants.
28006 MADRID
Spain
The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.
The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.