Website speed is the key to success for e-commerce websites. A fast website creates a better user experience, improves Google ranking, and increases conversion. Optimizing slow websites is therefore a pressing problem on a growing market that calls for efficient solutions.
As web usage and online commerce has exploded, we have moved from simple static websites to fully interactive and complex websites, introducing new challenges for creating fast websites. To address these new challenges, the web protocol HTTP/2 was released in 2015. The new protocol introduces new features that software can use to substantially increase website speed.
However, most of the HTTP/2 features are not straightforward to apply and need to be actively configured. Since the features can lead to substantial speed improvements, the overall objective of this project was to develop a software product that can utilize the features of HTTP/2 to help online businesses create faster websites.
The project outcome shows that the automatic approach with ShimmerCat for creating faster loading times, that uses machine learning and HTTP/2, has the potential to significantly improve the performance of e-commerce websites.