Periodic Reporting for period 2 - GNSS.asia 4 (GNSS.asia 4 - Leveraging Asia for European GNSS)
Période du rapport: 2021-01-01 au 2021-12-31
The GNSS.asia initiative has been supporting EU industry and driving EGNSS adoption in Asia since 2012. GNSS.asia has established itself as a key player in Asian GNSS Ecosystems, as a credible broker for Multi-GNSS opportunities and as a unique platform for supporting international cooperation in GNSS. As a result, it strengthens European Space industry and supports the EU Space Programme and the EU’s space and economic diplomacy in Asia.
The Asia-Pacific region is home to the highest coverage of GNSS constellations in the world. Its booming economies feature a rapidly growing consumer base and a large potential of GNSS- and space-enabled applications, accompanied by an increasing share of local R&D and technology innovations. Asia is nearly indispensable for companies and SMEs with ambitions to internationalise their GNSS-based product or service.
However, aspiring exporters often face a series of unexpected obstacles. These range from politicised procurement markets and market access barriers, to differences in local business cultures, complex market dynamics and an opaque legislative and standardisation framework. Such obstacles can be circumnavigated with the right knowhow and access to local key stakeholders.
At the same time, institutional relations can be challenging, with rapid developments and growing ambitions from states in Asia. This is exacerbated by the ongoing industrial revolution, and the possibility of sensor fusion and cross-fertilisation with technologies such as 5G, AI and IoT, and avariety of downstream innovations. GNSS.asia assists the European Commission and GSA in driving its institutional relations with Asia, while keeping the pulse of the local GNSS industry and market opportunities
GNSS.asia nurtures a community of EU industrial partners, flags new trends, prepares the ground for EU institutions’ relations work in Asia and is also recognised as a trusted partner by Asian industry, institutions and associations.
GNSS.asia’s three main objectives are:
• Drive Industrial partnering
• Foster EGNSS Market Uptake
• Capture Trends & Innovations
GNSS.asia4 builds on past successes and the well-established and highly committed team of European and Asian professionals in India, China, Taiwan, Korea, Japan and South-East Asia which will provide a return on investment in terms of capacity built, awareness raised and industry supported. GNSS.asia4 has been widening its geographic reach to the Pacific region (Australia and New Zealand).
The Asia-Pacific region is home to the highest coverage of GNSS constellations in the world. Its booming economies feature a rapidly growing consumer base and a large potential of GNSS- and space-enabled applications, accompanied by an increasing share of local R&D and technology innovations. Asia is nearly indispensable for companies and SMEs with ambitions to internationalise their GNSS-based product or service.
However, aspiring exporters often face a series of unexpected obstacles. These range from politicised procurement markets and market access barriers, to differences in local business cultures, complex market dynamics and an opaque legislative and standardisation framework. Such obstacles can be circumnavigated with the right knowhow and access to local key stakeholders.
At the same time, institutional relations can be challenging, with rapid developments and growing ambitions from states in Asia. This is exacerbated by the ongoing industrial revolution, and the possibility of sensor fusion and cross-fertilisation with technologies such as 5G, AI and IoT, and avariety of downstream innovations. GNSS.asia assists the European Commission and GSA in driving its institutional relations with Asia, while keeping the pulse of the local GNSS industry and market opportunities
GNSS.asia nurtures a community of EU industrial partners, flags new trends, prepares the ground for EU institutions’ relations work in Asia and is also recognised as a trusted partner by Asian industry, institutions and associations.
GNSS.asia’s three main objectives are:
• Drive Industrial partnering
• Foster EGNSS Market Uptake
• Capture Trends & Innovations
GNSS.asia4 builds on past successes and the well-established and highly committed team of European and Asian professionals in India, China, Taiwan, Korea, Japan and South-East Asia which will provide a return on investment in terms of capacity built, awareness raised and industry supported. GNSS.asia4 has been widening its geographic reach to the Pacific region (Australia and New Zealand).
Continuing the successes of GNSS.asia a regular dialogue was maintained with more than 54 businesses from Asia and Europe, which were actively supported through matchmaking services and project and network resources towards market access. Concrete industrial cooperation cases included the organisation of two GNSS.asia webinars on Galileo-NavIC and on GNSS for Logistics & eCommerce and dedicated one-on-one market analysis and access support for EU SMEs in Taiwan, South-Korea and Japan. Overall, GNSS.asia self-organised 6 events with market insights, provided 7 speaking slots to EU industry, distributed 11 newsletters to its community with market insights and trends and published 2 free Market & Technology Trends Reports with detailed market insights.
There was a continued institutional traction with more than 48 support cases for institutional cooperation across continents. GNSS.asia runs a dedicated Support Office servicing a network of more than 442 institutions and companies. This network has grown by 40% since the beginning of GNSS.asia4.
GNSS.asia4 has launched its brand-new Innovation Programme to capture the driving technology trends and innovations such as AI, big data analysis, IoT and other GNSS-based innovations from Asia. Under the programme, GNSS.asia has published 22 Innovation Blog posts, launched its Start-Up Support Programme and initiated three Galileo Hackathons for 2021.
GNSS.asia maintained and accelerated the use of its toolbox to drive EGNSS promotion in Asia, including its multi-language website, newsletter, social media accounts, a flyer, a booth for conferences and exhibitions with a separate wall on Galileo differentiators, and a modernised corporate identity. These materials include GNSS.asia and EGNSS success stories, and were tailored to audiences to include Galileo status updates or specific differentiators. Press clippings promoting the project’s Galileo-related activities received coverage from specialised media such as Geoawesomeness, Inside GNSS and Geospatial World. GNSS.asia was mentioned as a prime example of EU-India cooperation on GNSS industry in an ESPI research paper.
There was a continued institutional traction with more than 48 support cases for institutional cooperation across continents. GNSS.asia runs a dedicated Support Office servicing a network of more than 442 institutions and companies. This network has grown by 40% since the beginning of GNSS.asia4.
GNSS.asia4 has launched its brand-new Innovation Programme to capture the driving technology trends and innovations such as AI, big data analysis, IoT and other GNSS-based innovations from Asia. Under the programme, GNSS.asia has published 22 Innovation Blog posts, launched its Start-Up Support Programme and initiated three Galileo Hackathons for 2021.
GNSS.asia maintained and accelerated the use of its toolbox to drive EGNSS promotion in Asia, including its multi-language website, newsletter, social media accounts, a flyer, a booth for conferences and exhibitions with a separate wall on Galileo differentiators, and a modernised corporate identity. These materials include GNSS.asia and EGNSS success stories, and were tailored to audiences to include Galileo status updates or specific differentiators. Press clippings promoting the project’s Galileo-related activities received coverage from specialised media such as Geoawesomeness, Inside GNSS and Geospatial World. GNSS.asia was mentioned as a prime example of EU-India cooperation on GNSS industry in an ESPI research paper.
GNSS.asia succeeded to support over 80 GNSS-related businesses in Europe and Asia towards business partnerships, to raise EGNSS awareness and to enable market access to Asia. The project achieved several cases of EGNSS adoption, and used a variety of local organisations as multipliers for EGNSS promotion (of which two to six in each project region). In addition, GNSS.asia enabled no less than three institutional relationships or even agreements between the EU and third countries in Asia.
GNSS.asia ensured a permanent presence of Galileo on the Asian market, while providing continuously updated and relevant market information on Asian and Pacific markets to the European Commission and the European GNSS Agency.
In terms of outreach, GNSS.asia reached over 4000 visitors through events, exhibitions or presentations.
The Multi-GNSS landscape is getting richer with BeiDou becoming operational, GPS being modernised and NavIC and QZSS serving their regions. Thus the promotion and awareness raising about Galileo’s differentiators and value add are more relevant than ever. The global outbreak of the COVID-19 pandemic hampered traditional activities in international GNSS cooperation and space economic diplomacy. GNSS.asia has eased these effects by ensuring the continued promotion and outreach of EGNSS to the Asian-Pacific region, by fostering industrial GNSS cooperation and enabling market access for EU industry to Asia with a well-established team active in the markets.
GNSS.asia will build on its proven processes, tools and committed ecosystem to support EGNSS promotion and outreach throughout 2021.
GNSS.asia ensured a permanent presence of Galileo on the Asian market, while providing continuously updated and relevant market information on Asian and Pacific markets to the European Commission and the European GNSS Agency.
In terms of outreach, GNSS.asia reached over 4000 visitors through events, exhibitions or presentations.
The Multi-GNSS landscape is getting richer with BeiDou becoming operational, GPS being modernised and NavIC and QZSS serving their regions. Thus the promotion and awareness raising about Galileo’s differentiators and value add are more relevant than ever. The global outbreak of the COVID-19 pandemic hampered traditional activities in international GNSS cooperation and space economic diplomacy. GNSS.asia has eased these effects by ensuring the continued promotion and outreach of EGNSS to the Asian-Pacific region, by fostering industrial GNSS cooperation and enabling market access for EU industry to Asia with a well-established team active in the markets.
GNSS.asia will build on its proven processes, tools and committed ecosystem to support EGNSS promotion and outreach throughout 2021.