Skip to main content
European Commission logo print header

Social and innovative Platform On cultural Tourism and its potential towards deepening Europeanisation

Project description

A new innovate take on cultural tourism

Europe is a key cultural tourism destination thanks to a remarkable cultural heritage that includes museums, theatres, archaeological sites, historical cities and industrial sites as well as music and gastronomy. The EU-funded SPOT project aims to develop a new approach to understanding and addressing cultural tourism and to promote development of disadvantaged areas. Specifically, it will identify layers of data and capitalise on existing practice. It will explore emerging forms of cultural tourism, identifying opportunities and developing strategies allowing local people to gain benefit from their precious cultural assets. SPOT will engage academics and stakeholders for development of policy proposals and generalise lessons learnt through an Innovation Tool to assist policymakers and practitioners.

Objective

Cultural tourism is changing. The traditional forms still exist – museums, art galleries, landscapes, historical sites, festivals – but both cultural destinations and the tourists are under transformation. Many ‘cultural tourists’ see themselves neither as seeking culture nor as tourists; there is increasing evidence of people seeking to experience culture rather than merely observing it. That is: agri-tourism where visitors want to experience rural life; people wanting to visit the actual venues of TV crime thrillers; culture being explored by those using themed routes in winery regions or via pilgrimage. These trends provide opportunities to both revitalise poorer and rural areas through economic and social development while protecting local cultures and landscapes. The project brings an extension of existing policies and the promotion of new approaches. The project’s aim is to develop a new approach to understanding and addressing cultural tourism and to promote development of disadvantaged areas. Based on an Innovation Tool and digital technology the project identifies layers of data and capitalise on existing practice, explores emerging forms of cultural tourism, identifies opportunities and develop strategies allowing local people to gain local benefit from their precious cultural assets. The project uses case studies across 15 European regions, consolidates definitions of ‘cultural tourism’, engages academics and stakeholders in developing policy proposals in practice and posits means of generalising the lessons via an Innovation Tool to assist policy-makers at all levels as well as practitioners. Positive and negative aspects of cultural tourism exist; a balanced development path needs to be sought. The project will help to identify themes and areas where intervention at local, regional, national and European levels may assist in achieving successful developments, it will help in managing that balance and offering solutions.

Call for proposal

H2020-SC6-TRANSFORMATIONS-2018-2019-2020

See other projects for this call

Sub call

H2020-SC6-TRANSFORMATIONS-2019

æ

Coordinator

MENDELOVA UNIVERZITA V BRNE
Net EU contribution
€ 399 564,03
Address
Zemedelska 1/1665
613 00 Brno sever
Czechia

See on map

Region
Česko Jihovýchod Jihomoravský kraj
Activity type
Higher or Secondary Education Establishments
Links
Other funding
€ 0,00

Participants (14)