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IMproving Sustainable Development Policies and PrActices to assess, diversify and foster Cultural TOURism in European regions and areas

Project description

Cultural tourism as a factor of Europeanisation

Cultural tourism (CT) is considered a factor of economic growth and a bridge between different cultures in the development of European regions. However, the impacts of the different types of CT are not yet estimated. Another question remains about the adequate cross-border strategies used to reach sustainable development. The EU-funded IMPACTOUR project will connect CT stakeholders and researchers envisaging new approaches and methods that will support European CT, reinforce a feeling of belonging, value minority cultures and promote Europeanisation. The project will elaborate on an advanced and adaptable methodology to estimate the impact of CT on EU regional economic growth. It will combine data analytics algorithms with machine learning and AI approaches to improve policies and actions on CT.


The main ambition of IMPACTOUR project is to create an innovative and easy-to-use methodology and tool to measure and assess the impact of Cultural Tourism (CT) on European economic and social development and to improve Europe’s policies and practices on CT, strengthening its role as a sustainable driving force in the growth and economic development of European regions. CT has been recognized as one of the drivers of growth, jobs and economic development, as well intercultural understanding and social development in Europe regions and urban areas.However there is still a knowledge gap on methods to measure different types of CT impacts and to assess multilevel and cross-border strategies, policies and practices contribution to sustainable development.IMPACTOUR proposes to bring together CT-related stakeholders and researchers to achieve new approaches taking advantage of the large amounts of information that confront policy-makers. By identifying and comparing quantitative/qualitative pan-European information on CT forms and promotion, and by providing quantifiable evidence of CT strategies and their effect on European regions’ development and Europeanisation, IMPACTOUR will deliver an innovative methodology and tool (combining data analytics algorithms with artificial intelligence and machine learning strategies) providing CT stakeholders with strategic guidance so that policies and practices on CT can be improved. IMPACTOUR will encompass a sustainable ecosystem by engaging Cultural Tourism stakeholders and following a participatory approach. IMPACTOUR tools and methods will lead to reinforcing the commitment with Europe CT, increasing citizens sense of belonging, valorisation of minority cultures, strengthening of identities and Europeanisation. IMPACTOUR Methodology will be completed and tested with data coming from 15 Data Information Pilots and the IMPACTOUR tool will be validated in 5 Validation Pilots, with distinct characteristics spread around Europe.

Call for proposal


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Sub call



Net EU contribution
€ 505 125,00
2829-516 Caparica

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The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.

Continente Área Metropolitana de Lisboa Área Metropolitana de Lisboa
Activity type
Research Organisations
Total cost
€ 505 125,00

Participants (13)