Project description
A shot of natural energy for all athletes
Running out of energy during intense training is an athlete’s worse nightmare. That’s why energy gels – carbohydrate gels that provide energy for exercise are commonly used for running, cycling and triathlons. But energy gels are usually difficult to open, eat and process – and sometimes taste bad. The EU-funded METAMORFOSIS project is taking a shot at this rapidly growing market. Its gel is made with bee products and other 100 % natural, easy-to-digest healthy ingredients. It’s also packed in compostable packaging that is hygienic and non-sticky. Already backed by athletes and nutritionists, the METAMORFOSIS gel is poised to become the market’s leading 100 % natural sports nutrition brand.
Objective
While energy gels are widely used in endurance sports, they are not currently user- or environmentally-friendly: A) hard-to-use empty gel packaging made from single use plastic ends up littering the countryside, B) they are far from natural or healthy, C) taste unpleasant and D) offer sub-optimal sports performance. In fact, gels are considered a necessary evil, yet it’s a fast-growing market of almost €1bn in 2017, expected to reach €1.76bn by 2025 (8.1% CAGR 2017-27). Metamorfosis' gels address these issues: they are packed in our compostable packaging, which is hygienic and non-sticky; are made with delicious bee products and other 100% natural, easy-to-digest healthy ingredients; and offer world-class sports performance. It is a world-first for a gel to be in compostable packaging, which we will patent and licence to 3rd parties.
Our project is backed by research and endorsed by sports stars and nutritionists. In the Phase 2 project we will refine gels & packaging, industrialise Metamorfosis, register all IPR and generate pre-launch awareness & a strong sales pipeline.
We are Food Sourcing Specialists, S.L. a well-established Barcelona-based healthy/sports food producer, distributor & retailer with deep sector knowledge, over 650 B2B clients & an online B2C retail store. We will conduct our own distribution in Spain/Andorra and distribute in other countries via our existing network of international suppliers/distributors. Our aim is to disrupt the market, capture 2% thereof 5 years from product launch (€35m/year net sales) & become the leading 100% natural sports nutrition brand, while reducing plastic pollution & protecting bee colonies, including a 1% donation of revenues to BeeLife (bee protection organisation).
Total budget: €2,711,012. Grant requested: €1,897,708. After 5 years of commercialisation, we expect a 42% gross margin, 37% IRR and €7.5m cumulative EBITDA.
Fields of science (EuroSciVoc)
CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques. See: The European Science Vocabulary.
CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques. See: The European Science Vocabulary.
- medical and health sciences health sciences nutrition
- natural sciences earth and related environmental sciences environmental sciences pollution
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Keywords
Project’s keywords as indicated by the project coordinator. Not to be confused with the EuroSciVoc taxonomy (Fields of science)
Project’s keywords as indicated by the project coordinator. Not to be confused with the EuroSciVoc taxonomy (Fields of science)
Programme(s)
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Multi-annual funding programmes that define the EU’s priorities for research and innovation.
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H2020-EU.2.3. - INDUSTRIAL LEADERSHIP - Innovation In SMEs
MAIN PROGRAMME
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H2020-EU.3. - PRIORITY 'Societal challenges
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H2020-EU.2.1. - INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies
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Topic(s)
Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Funding Scheme
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
SME-2 - SME instrument phase 2
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Call for proposal
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
(opens in new window) H2020-EIC-SMEInst-2018-2020
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Net EU financial contribution. The sum of money that the participant receives, deducted by the EU contribution to its linked third party. It considers the distribution of the EU financial contribution between direct beneficiaries of the project and other types of participants, like third-party participants.
08008 Barcelona
Spain
The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.
The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.