In the DIDIMO Project, the research and development (R&D) activities focused specifically on two sectors – Mobile and Fashion Retail.
For the Didimo Mobile product, we were committed to involving multiple mobile global market leaders which are currently Didimo customers. In late 2020, Didimo launched the updated platform Customer Portal and Didimo Showcase – this last one was recently rebranded to Didimo Showcase. This launch included the release of Didimo’s Android app, Unity SDK and Unity Editor Plug-in. In this announcement which targeted nearly 24k recipients, Didimo presented it as “the first low-cost, high-fidelity, fast-turn-around solution on the market - automating digital human generation in around 90 seconds from a single selfie”. Our technology – new app and Unity tools (SDK and Plug-in) – provides the user with an increased level of quality and ease to integrate digital humans into third-party projects. With enhanced visual quality, improved speed, and added features like a new hair library, customers can fully configure their didimos for the most authentic and impressive experience in their applications. Didimo Showcase app (for iOS) provides the user with an opportunity to create avatars with an initial selfie from a smartphone. UX and UI improvements on the app, including a redesigned gallery, intuitive options to generate and edit a didimo, when matching with a greater visual quality-display of didimos will enable an easier and pleasant experience, becoming a force against churn rate of users and expanding our entry door to new customers.
The Didimo Fashion Retail product was developed for e-commerce organisations to find a solution to how clothes fit and look on their customers. Initially developed for Farfetch for an immersive virtual try-on (VTO) at scale on an online retail store for luxury fashion, the Didimo Fashion Retail product is for an online game application - DREST, where users have the opportunity to order the physical version of luxury clothes that they virtually try on within the mobile game. The integration of Didimo technology offers a realistic representation of a photorealistic model ready to be dressed, represented by a high-fidelity didimo. For the first version of the Pilot Fashion Retail product, different tests were performed around the player to illustrate and interact with the model - a full body avatar - by editing zoom views and changing from different camera positions. The VTO displays a didimo in a customisable full body in a 360 degree visualisation. For the second version of the Pilot Fashion Retail product, technical improvements on accessibility and usability of the first version were performed. This new version included an improvement in the efficiency and security methods on asset caching and authentication renewal respectively, as well as new camera controls and displays. A bespoke development on Didimo technology was made to better match Drest needs on face representation as well as to offer a realistic full-body representation. A group of meshes have been designed and refined for DREST, including the following new options: lipsticks and lip liners, eye lashes, eyeliner and shadows, blush and face mesh.
