(1) Refine the list of local partners and intensify the most reliable partnerships, including microfinancing partners
(2) Through interviews (5-10), define the incentive programme for each stakeholder
A MoU was established with the recycling partner WEEE Centre (Kenya), CXPower Ltd (Kenya), PG Consulting (Tanzania) and Kakute Projects (Tanzania).
Key partners within the microfinancing and stakeholders’ groups were identified.
Partnering was done with WEEE Centre to handle correct disposal or recycling of e-waste. CX Power Ltd. has helped us with market analysis in Kenya, providing us with insight knowledge. PG Consulting has done market research in Tanzania and helped developing marketing strategies for the Tanzanian market. Kakute Project has identified possible partners and helped planning our sales strategy.
(3) Analyse the certification requirements and pathway
The requirements for Lighting Global certification were identified. The first contacts were initiated to define the certification house and obtain quotations.
(4) Analyse market in Kenya and Tanzania as well as in other relevant markets (e.g. Uganda and Rwanda)
(5) Competitors
(6) Supply chain
(7) Need and willingness to pay
We have identified Kenya, Tanzania, Ethiopia, Rwanda, Uganda in Sub-Saharan Africa and India and Bangladesh as the most attractive geographical segments to enter with our solution.
By investigating competitors in the market and continuously conducting interviews with end users, our conclusion is that with our product we are strongly represented in the market for these types of solutions.
The solution is portable and thus allows the end-user to easily create a business on their own with the battery. This can be done due to the fact that the battery can be carried around to neighbours, friends and family members and offer them a service (mobile charging, haircut, TV, lights etc.) for a fee. This gives the end user a number of opportunities to start his own small business, where the income can be used, among other things, on the payment of the leased battery. Economic savings for are higher than 45%.
(8) Prepare a detailed business plan
There off-grid solar market represents a huge opportunity for PP Power. To tackle this opportunity and ensure the necessary resources to establish an organisational and value/supply chain setup which enables us to be continuously agile and continuously adapt and further develop our solution we need approx. 5 M€ during the next 4-5 years. This will not be possible without support from EU and capital from investors.
