During Phase 1, AEROPOWDER performed a technical and business feasibility assessment on the pluumo material,
product and technology. It compared the concept with known competing solutions, to able to distinguish it from current
state of art.
During Phase 1, the Minimum Viable Product (MVP) for the next development cycle was defined and product
development plan prepared. The direct cost of the pure product development over 2 years is estimated around €1.16m.
An additional 25% of indirect cost will be needed. The total project cost would be then €1.45m.
Vast number of companies require thermal protection for their deliveries, therefore they will be the targeted users for
pluumo: food and beverage industry (€ 1 trillion annual turnover in Europe), HoReCA market (€ 1 trillion turnover ),
pharmaceutical industry (€ 202b ), pharmacies and groceries market (€ 930b).
During Phase 1, the impact of the new product development and commercialization on the company was better
understood and aligned with the overall business and financial strategy. The financial potential was quantified, with a
conclusion that pluumo can generate £1.07m cumulated revenue, more than £0.51m gross profit and more than £0.186
operating profit of the revenue in the next 3 years.
Overall, Phase 1 provided time and resources to research the market, and better understand the next steps. Also, dozens
of discussions took place with potential stakeholders, based on which AEROPOWDER was able to better define the
objectives on the roadmap. In summary, Phase 1 convinced the management of the company to further pursue the idea
and to prepare next steps towards the product development, to be conducted maybe also with the help of Phase 2 of the
Horizon 2020 grant scheme.
