Periodic Reporting for period 1 - PWS (Polyurethane Window System: energy efficient monolithic windows towards Europe’s energy transition)
Reporting period: 2019-08-01 to 2019-11-30
The selection of materials and technology are the number 1 responsible for the lack of energy efficiency buildings since current materials (e.g. PVC, aluminium, etc) provide poor performance and poor execution. Thus, there is a clear need for (1) improvement of the embodied energy of materials and technologies; (2) high performance windows and glazing systems (e.g. in very cold climates) and (3) compact and cheap storage systems (e.g. when renovating buildings).
We have established the risks associated to the drafted tasks together with the contingency measures that could reduce the impact of such events.
We have analysed the targeted market, by mans of its figures, main stakeholders, drivers, application levels, and regions, quantifying its projected figures expected for our market launch period.
We have developed a pricing strategy and a revenue model based on the customer´s willingness to pay and cost structure.
We have analysed the competitors strengths and weaknesses.
We have developed a short and longer term commercial strategy including dissemination events.
We have drafted the strategy to implement in terms of FTO IPR and regulatory approval.
We have extended our key stakeholders targeted entities, respect to our current ones.
We have performed an analysis of the financial projections accordingly to the previous market penetration goal, and drafted alternatives in case deviation occurs.
END USERS: 47% reduction of equipment price, +50% longer lifespan of windows, reduces 50% assembly time and lowers energy bills up to 20%
SOCIETY: Reduction on energy consumption (80%) and CO2 emission (15%) that meets the European Commission 2050 agreement.