Data breaches, identity fraud and hacks often occur due to companies settling for inferior security measures, due to customer preferences or budget constraints. Ubiqu has developed a product that eliminates the user experience – security tradeoff , by moving the secure element into the cloud. One in five EU citizens were affected by identity fraud, which amounts to 90M victims. We plan to address this issue by bringing the highest level of security at the lowest price point in class, shifting the paradigm of personal and corporate online security. In the Feasibility study we set out to find the ideal market sectors to launch our product, determine the necessary technical advancements, and plan out our business, IP, and commercial strategies.