In our domestic market it is direct sales, and abroad, it is through B2B resellers:
1. Direct Sales: In Austria, we have direct sales, and these mostly meet our clients at events or by word of mouth.
2. B2B Partners: Outside of Austria, we work with resale partners – mainly retailers and distributors - including Maschinenring Germany, Maschinenring Switzerland, Maschinenring Austria, Pallenberg GmbH, GeräteBau BIRK GmbH, etc. When entering a new market, we first look for partnerships with resellers.
New markets: We were able to define new verticals and new strategies to make power from PTO generators accessible for people without tractors
Specialized events and media is really important to reach our target market:
Agricultural Fairs: We have a stand at all the major fairs such asAgritechnica Hannover, Eurotier Hannover, Austro Agrar Tulln an der Donau and Rottalschau.
Agricultural Trade Journals: We have ads and information in relevant journals that farmers read such as the Maschinenring Zeitung, Blickinsland, Profi- Magazin für Agrartechnik.
Doing our feasibility study made one thing clear. We are going to commercialize our IoT PTO and we are going to do it internationally. The market for emergency power systems is rising and there are new possibilities for PTOs. First of all, we are going to invest in new staff members, following by investing in marketing and machinery. We want to become market leaders not only in knowledge but in selling as well. Therefore, we have to tap into new markets and new fields. Applying for the EIC Accelerator Pilot will be one of our next steps. Getting the EU fund would make our life easier, but even without funding our project will continue. We are going to evaluate different ways of funding, from the common way via bank to renegotiations with one of our suppliers aka competitors to find a new partnership using both of our resources. By using the funded training days for a business coach we’ve seen that we need help in restructuring our SME processes to industrial ones. We will seek this help to become more cost efficient.
We’ve never thought about design changes but we know now that we need cheaper and lighter housing. To do this redesign with the Institute of Industrial Design guarantees not only the required do-overs but a new modern look as well. Getting the possibility to do this study was a great opportunity for us. The basis for great things in the future is done.
