Project description
The future of media monitoring
Twenty years ago, media monitoring consisted mainly of newspaper clippings. Today, it demands watching, listening and closely following the output of print, online and broadcast media. With the increased demands of the job, many media monitoring companies have expanded their teams. The EU-funded NEOSIGHT project is taking another approach. It is a real-time cross-lingual global media monitoring platform that can deliver actionable insight beyond the human scale. According to the project, this platform can continuously ingest massive multilingual data sources and automatically translate, filter, categorise and generate intelligence reports for media monitoring professionals. The platform is also compliant with EU data protection and copyright legislations.
Objective
Media Monitoring is the systematic recording of media output related to a specific target, its activities and topics of interest.
With the galloping growth of sources, many media monitoring companies have addressed this issue by increasing human resources. However, human expertise which should be focused in advanced analysis is being wasted on time-consuming mechanical tasks.
Current commercial solutions peddle the use of “Artificial Intelligence”, but they are still highly dependent on human expertise to filter out irrelevant content.
Building on 3 years of cutting-edge AI research funded by H2020, our company Priberam, has developed NEOSIGHT: a real-time crosslingual global media monitoring platform which delivers actionable insight beyond human-scale. Our system continuously ingests massive multilingual data sources and automatically translates, filters, categorizes and generates intelligence reports for media monitoring professionals, based on a scalable SaaS business model.
The worldwide market for media monitoring is valued at US$2.23 bn (2017), with an expected CAGR of 13,6% until 2022.
NEOSIGHT was co-created with end-users at BBC Research and Deutsche Welle and we have focused on GDPR and the new EU Copyright legislation, making it the first media monitoring tool compliant-by-design (in opposition to the majority of competitor solutions, which are US-based and not centred in these issues).
Priberam has developed the best legal access software for Portugal and the most prestigious online dictionary, grammar and semantic search tools, which have been licensed to Amazon, Kobo and Microsoft. Some of our current clients are potential clients of NEOSIGHT: we support the main media groups in Portugal, Spain (El País) and Brazil (Folha de São Paulo) and our team of 24 generated a turnover of 1,4M€ in 2018.
We believe that NEOSIGHT will bring Media Monitoring to a new disruptive level, and place European technology in the lead of AI-powered Media Monitoring tools
Fields of science
Programme(s)
Funding Scheme
SME-1 - SME instrument phase 1Coordinator
1000-123 Lisboa
Portugal
The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.