Periodic Reporting for period 1 - GHOSTWRITERAI (Artificial Intelligence for Human-Centered Digital Advertising)
Période du rapport: 2020-01-01 au 2020-06-30
Today, identifying people’s interests and worries is the main advantage that SME can gain, providing the best customer experience. According to Gartner [https://www.gartner.com/en/marketing/insights/articles/key-findings-from-the-gartner-customer-experience-survey] more than two-thirds of companies now strive for customer experience. Understanding customers’ needs — and exceeding their expectations — are the keys to compete. 62% of customers expect companies to adapt based on their actions and behavior (Salesforce [https://www.salesforce.com/blog/2019/06/customer-engagement-trends.html]).
GHOSTWRITER AI represents a strategic set of tools essential for any SME to have the right information and resources to be competitive, particularly after the COVID-19 crisis. The company has developed innovative technology models based on Machine Learning, Deep Learning, Artificial Intelligence, and Sentiment Analysis to interact with the audiences.
GHOSTWRITER AI provides Target Market Analysis and Customer Experience Strategy For Brands.
We identify the brand target market and its key-communication elements to attract new clients and keep them engaged with extraordinary customer experience. Our proprietary technology aims to improve marketing and sales fast.
Use cases:
Call Center Optimisation
CX Optimisation
Target Market Analysis
Social Media Content
Our Value Proposition is to profile customers, showing companies how and what to talk to them about to increase sales, profits, and engagement.
With GHOSTWRITER AI brands:
understand the target and provide the right content
save time and money
get info on markets they don’t know
GHOSTWRITER AI is a cost/effective service that gives results also on small and highly dynamic datasets.
Even smaller brands can experience new disruptive ways of engaging and satisfying their customers, even with smaller budgets and datasets compared to big Companies.
The AI models are now available as a platform for social media content purposes or in customised versions on specific KPIs for the short, medium or long term. The service can go installed on-premise, ensuring data privacy and in-cloud.
By the forecasted advancements, GHOSTWRITER AI will provide a simple and intuitive product to multi-country SMEs. We will demonstrate the reliability of the technology and the potential for widespread market uptake.
As a conclusion of the period, we see that the original business model has more opportunities to scale.
GHOSTWRITER AI represents a strategic set of tools essential for any SME to have the right information and resources to be competitive, particularly after the COVID-19 crisis. The company has developed innovative technology models based on Machine Learning, Deep Learning, Artificial Intelligence, and Sentiment Analysis to interact with the audiences.
GHOSTWRITER AI provides Target Market Analysis and Customer Experience Strategy For Brands.
We identify the brand target market and its key-communication elements to attract new clients and keep them engaged with extraordinary customer experience. Our proprietary technology aims to improve marketing and sales fast.
Use cases:
Call Center Optimisation
CX Optimisation
Target Market Analysis
Social Media Content
Our Value Proposition is to profile customers, showing companies how and what to talk to them about to increase sales, profits, and engagement.
With GHOSTWRITER AI brands:
understand the target and provide the right content
save time and money
get info on markets they don’t know
GHOSTWRITER AI is a cost/effective service that gives results also on small and highly dynamic datasets.
Even smaller brands can experience new disruptive ways of engaging and satisfying their customers, even with smaller budgets and datasets compared to big Companies.
The AI models are now available as a platform for social media content purposes or in customised versions on specific KPIs for the short, medium or long term. The service can go installed on-premise, ensuring data privacy and in-cloud.
By the forecasted advancements, GHOSTWRITER AI will provide a simple and intuitive product to multi-country SMEs. We will demonstrate the reliability of the technology and the potential for widespread market uptake.
As a conclusion of the period, we see that the original business model has more opportunities to scale.
In the Phase 1 feasibility assessment, GHOSTWRITER AI concluded a full analysis of the technical and business potential. On the business side, GHOSTWRITER AI ran deeper markets and competitor analysis, including regulations, standards, privacy laws, distribution contracts, and business model strategy. These are all requirements to scale the current state of the art to a scalable solution. We explored integration feasibility and different solution deployment.
Throughout the period, we won two relevant prizes: the MIA-Miss In Action Acceleration program, from Digital Magics, and the Women Founders program, by Endeavor association. Thanks to their support, as mentors, partners, and accelerators, as well as the interviews with digital agencies and customers, we identified the critical elements for a clear go-to-market strategy.
On the technical side, we extract value from structured and unstructured texts such as free comments on a form, a sales report, a phone call. We analyse and understand the text to allow you to:
- natural language searches
- reports (demographic and psychographic)
- monitoring (intentions, sentiments, alerts)
- patterns recognition
Our NLP models are fast and accurate. They overcame generic NLP cloud service providers. They can be deployed on cloud and on-premise, for law and privacy issues. We model the domain in the customer's area, with specific terms and idiomatic sentences.
We continue the research in the transfer learning area to apply what we have learned about linguistic modelling and its intrinsic structure. Our R6D team have already published two researches for EVALITA 2018 [http://ceur-ws.org/Vol-2263/].
The data we process are:
- social network posts (and statistics)
- advertising posts (and statistics)
- call center transcripts calls (plus scripts and CRM data)
- documents (DOCX, PDF, etc.) for search engines
We are evaluating the possibility of releasing part of the product and related models as open-source to replicate the business model of more established European software companies such as Elastic NV. The goal is to be part of the existing ecosystem in large organisations, integrate with APIs for the medium ones, and provide a prepackaged service for the small ones.
The medium-large can benefit from evolving and customising their ecosystem without the specific constraint of licenses. The support, the consultancy, the immediate security upgrades, the advanced features (ex. SSO, monitoring, etc.) are the part in which they tend to invest more.
We updated the business plan according to the feasibility assessment results to bring GHOSTWRITER AI to a more impactful commercialisation level and a stronger European and overseas customer attraction.
Throughout the period, we won two relevant prizes: the MIA-Miss In Action Acceleration program, from Digital Magics, and the Women Founders program, by Endeavor association. Thanks to their support, as mentors, partners, and accelerators, as well as the interviews with digital agencies and customers, we identified the critical elements for a clear go-to-market strategy.
On the technical side, we extract value from structured and unstructured texts such as free comments on a form, a sales report, a phone call. We analyse and understand the text to allow you to:
- natural language searches
- reports (demographic and psychographic)
- monitoring (intentions, sentiments, alerts)
- patterns recognition
Our NLP models are fast and accurate. They overcame generic NLP cloud service providers. They can be deployed on cloud and on-premise, for law and privacy issues. We model the domain in the customer's area, with specific terms and idiomatic sentences.
We continue the research in the transfer learning area to apply what we have learned about linguistic modelling and its intrinsic structure. Our R6D team have already published two researches for EVALITA 2018 [http://ceur-ws.org/Vol-2263/].
The data we process are:
- social network posts (and statistics)
- advertising posts (and statistics)
- call center transcripts calls (plus scripts and CRM data)
- documents (DOCX, PDF, etc.) for search engines
We are evaluating the possibility of releasing part of the product and related models as open-source to replicate the business model of more established European software companies such as Elastic NV. The goal is to be part of the existing ecosystem in large organisations, integrate with APIs for the medium ones, and provide a prepackaged service for the small ones.
The medium-large can benefit from evolving and customising their ecosystem without the specific constraint of licenses. The support, the consultancy, the immediate security upgrades, the advanced features (ex. SSO, monitoring, etc.) are the part in which they tend to invest more.
We updated the business plan according to the feasibility assessment results to bring GHOSTWRITER AI to a more impactful commercialisation level and a stronger European and overseas customer attraction.
As a result of the world spread need for customer knowledge and acceptance, GHOSTWRITER AI will ensure the reach of scalable markets and improve SMEs' competitiveness.
SMEs will gain increasing opportunities for growth, diversification, and job creation.
The use of technology will support human sales reps and marketing people in their job, suggesting content, enabling better response rate to customer success and improved customer experience (CX)
Through the feasibility assessment, tests with the customers demonstrate improvement in customer management from 20 to 30%.
The technology support to operativeness will ensure inclusiveness. The cloud will ensure the asset's accessibility even remotely, a crucial aspect in a world that, after COVID-19, is sharply switching the way to provide service to the public.
The local installation stays available for more secure-based environments, like banking and financing industries, ensuring the right flexibility to the operations.
SMEs will gain increasing opportunities for growth, diversification, and job creation.
The use of technology will support human sales reps and marketing people in their job, suggesting content, enabling better response rate to customer success and improved customer experience (CX)
Through the feasibility assessment, tests with the customers demonstrate improvement in customer management from 20 to 30%.
The technology support to operativeness will ensure inclusiveness. The cloud will ensure the asset's accessibility even remotely, a crucial aspect in a world that, after COVID-19, is sharply switching the way to provide service to the public.
The local installation stays available for more secure-based environments, like banking and financing industries, ensuring the right flexibility to the operations.