During Phase 1’s six-month period we have performed the following tasks:
1) Market analysis, customer acceptance and risk assessment:
o Tested and identified the acceptance and willingness to pay in the market to this innovative product.
o Identified additional segments to expand, geography priorities and, additional lever to shorten the access to early-adopters.
o Analysed in detail the value proposition of potential competitors.
2) Stakeholder engagement: Identified potential stakeholders to foster the acceptance and commercialization.
3) Technological roadmap and innovation strategy: Short term and medium-term roadmaps, identifying developments, and IP improvements to protect the activity.
4) Operational, technological and financial requirements analysis for a successful market launch.
The work performed has confirmed the high potential interest, competitiveness and growth of SmartDegrees. It has also allowed to recognize the slow acceptance of the market to this new product. As a result, some changes (pivots) have been introduced:
1) Prioritized new segments (language accreditation institutions) and geographies (development countries) as easier early adopters willing to pay.
2) New attributes to the product (self-sovereign identity, SSI), with strong synergies to provide more strength as a SaaS provider.
3) New activity of consultancy, to overcome the barriers associated to the acceptance of the product (new market).