The majority of people across the globe identify climate change as the greatest threat to their personal safety (61% according to the Pew Research Center), yet few individuals take action to curb their impact on the environment. As the UN IPCC has stated repeatedly, this is precisely what must happen – every man, woman and child must take immediate action on climate change.
It is increasingly important to have innovations like Carbon Checkout’s (CC) Carbon Offset Plug-in (COPI) because the climate crisis must be addressed from all angles - governments must legislate, businesses must innovate, and individuals must take collective action. COPI’s approach enables the individual to be a part of the solution in their daily activities.
Carbon offsets can be leveraged as a convenient and effective way to reduce greenhouse gas emissions. The challenge with the current voluntary market, is that it is not widely accessible to individuals, as evidenced by the fact that individual contributions account for a mere 1.9% of the offset market. CC sees tremendous growth opportunities in the individual and small business sectors – creating greater access to a scalable eCommerce solution.