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DEVELOPING A SCALABLE MOBILE AR BROWSER

Project description

Bringing augmented reality solutions to SMEs

While augmented reality (AR) technology is dramatically reshaping how businesses operate today, opening the door to a wide range of possibilities, several obstacles continue to prevent wide uptake. The high cost associated with AR and the complex technical solution (related to app development) top the list. The EU-funded INDEXAR project is developing a web platform aimed at disrupting the current market and making AR technology affordable for SMEs. It is also working to provide a faster SaaS solution. Eventually, this new platform will allow SMEs to create AR experiences through a free iOS and Android mobile app.

Objective

There is a global effort to increase the adoption rate of the Augmented Reality (AR) technology (Wikitude,
Vuforia and recently Apple and Google), but things are still going slow.
Some of these barriers are related to app development: the complex technical solution needed to be
developed (6-12 months), the costs they imply (30K – 90K EUR). A well documented and implemented
UX/UI design also contributes to those high costs and long terms of delivery. Then there are other costs and
effort that add up, like content creation, maintenance, updates, marketing, retention.
At the present moment, this technology is accessible only to big companies that have de budgets and the
skilled teams to create and deliver AR experiences to their communities.
We have identified an opportunity to disrupt this model and make the technology accessible also to SMEs,
at better costs (approx. 1000EUR/ experience) in a matter of minutes through a SaaS solution – indexAR.
indexAR is made of a web platform that helps content owners/creators (companies, advertisers, freelancers)
become Authors of AR experiences at better costs and deliver them to their communities (Audiences) in a
mater of minutes, through a free iOS and Android Mobile app.

Call for proposal

H2020-EIC-SMEInst-2018-2020

See other projects for this call

Sub call

H2020-SMEInst-2018-2020-1

Coordinator

MO'REAL UNIVERSE SRL
Net EU contribution
€ 50 000,00
Address
Calea circumvalatiunii 2-4 biroul 104 etaj 1
300013 Timisoara
Romania

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SME

The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.

Yes
Region
Macroregiunea Patru Vest Timiş
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Links
Other funding
€ 21 429,00