Periodic Reporting for period 1 - SUPER-HEERO (SUPERmarket Human based innovative financing schemes for Energy Efficiency Retrofitting and Optimisation)
Période du rapport: 2020-06-01 au 2021-11-30
Within the Super-Heero project, there are two primary customer segments. The first are supermarket brands who are most likely looking for boost brand loyalty, improve staff satisfaction and implement Environmental Social and Governance (ESG) programs. The second customer segment is franchise owners who are likely looking first to technical assistance, easier access to project financing and a nice opportunity to do something different within their community which makes for great advertising.
To put the Super-Heero innovative financial scheme into action, the following process is utilized which illustrates how it works. Step 1. Discovery: Surveys and audits to identify what the supermarket would like to do. Step 2. Technical Design, Offers and Contracting: Development and documentation of the technical solution, how that will be contracted and associated business plan. Step 3: Marketing, Engagement and Advertising: Design of the marketing campaign and strategy to connect to the supermarket's customer base and local-area citizens. Step 4: Financing & Crowdfunding Campaign: Implementation of a crowdlending campaign coupled to any other financing initiatives to raise the capital required to conduct the intervention measures. Step 5: Implementation & Monitoring: Installation of the EE measures, coupled to the engagement campaign and monitored for the capture of KPIs. Step 6: Assessment, Communication and Next Campaigns: The capture and promotion of a job well done and transition to the next intervention at the supermarket or replication at other supermarkets within the brand.
During the first project period, this process was initiated with several supermarket brands in Spain and Italy including NaturaSi (Italy), DESPAR (Italy), DIA (Spain) and Coviran (Spain).
Within its near-term future (3-5 years post project), Super-Heero projects the following impacts:
● Engagement of 100 stores
● Mobilization of €4.7 Million of funding
● Energy savings of 7094 GWh/year
● Carbon savings of 6807 tCO2/year
The Super-Heero crowdlending platform and ecosystem of technology and service providers will become sustainable, lasting long beyond project completion. The process for communities working with local-area stakeholders will replicate from Padova and Madrid to other territories supported by local incentives and initiatives.