Beyond Brands, Forms of Life. At the Heart of Marketing, the Experience.

Project Information

BEYONDBRANDS

Grant agreement ID: 896509

DOI 10.3030/896509

Project closed

EC signature date 16 April 2020

Start date 1 August 2021

End date 31 August 2024

Funded under

• EXCELLENT SCIENCE - Marie Skłodowska-Curie Actions

Total cost € 249 597,12

EU contribution € 249 597,12

Coordinated by

UNIVERSITY OF WARWICK
United Kingdom

CORDIS provides links to public deliverables and publications of HORIZON projects.

Links to deliverables and publications from FP7 projects, as well as links to some specific result types such as dataset and software, are dynamically retrieved from OpenAIRE .

Publications

Peer reviewed articles (10)

La marque comme service ayant une vision propre : une approche sémiotique des architectures de marques

Author(s): Alain Perusset
Published in: Semiotica, 2024, ISSN 0037-1998
Publisher: Mouton de DeGruyter
DOI: 10.1515/sem-2023-0027

How Post-structural Semiotics Models Categories

Author(s): Alain Perusset
Published in: Signata, 2024, ISSN 2032-9806
Publisher: Signata
DOI: 10.4000/signata.4556

Résister pour mieux savourer : forme de vie hors norme d’un fast-food de Las Vegas

Author(s): Alain Perusset
Published in: Loisir et Société / Society and Leisure, 2024, Page(s) 1-15, ISSN 0705-3436
Publisher: Presses de I'Universite du Quebec
DOI: 10.1080/07053436.2024.2368676

Éléments de sémiotique stratégique. La pertinence dans les portefeuilles de marque

Author(s): Alain Perusset
Published in: Revista Acta Semiotica, 2024, Page(s) 76-92, ISSN 2763-700X
Publisher: PUC-SP
DOI: 10.23925/2763-700x.2024n7.67358

Propósito semiótico y perspectivas estratégicas de Visita Lima

Author(s): Alain Perusset
Published in: Conexión, 2023, Page(s) 15-37, ISSN 2413-5437
Publisher: PUCP
DOI: 10.18800/conexion.202202.001

A reappraisal of the marketing offerings: consumer experience from the perspective of post-structural semiotics

Author(s): Alain Perusset
Published in: Social Semiotics, 2023, ISSN 1035-0330
Publisher: Routledge
DOI: 10.1080/10350330.2023.2178294

Comment (inter)définir les concepts de produits, marques, gammes et lignes ? Exploration sémiotique des stratégies de marque de Aaker et Kapferer

Author(s): Alain Perusset
Published in: Actes Sémiotiques, 2024, ISSN 2270-4957
Publisher: PULIM
DOI: 10.25965/as.8739

Être ou ne pas être une marque Analyse sémiotique de la fortune de Coca-Cola Zero

Author(s): Alain Perusset
Published in: Revista Acta Semiotica, 2024, Page(s) 196-217, ISSN 2763-700X
Publisher: PUC-SP
DOI: 10.23925/2763-700x.2023n6.64717

Éléments de sémiotique catégorielle. Théorie, méthode, schémas et pratique

Author(s): Alain Perusset
Published in: Actes Sémiotiques, 2022, ISSN 2270-4957
Publisher: Actes Sémiotiques
DOI: 10.25965/as.7443

Guinea Pig’s Destinies

Author(s): Alain Perusset
Published in: Revista Acta Semiotica, 2022, Page(s) 292-295, ISSN 2763-700X
Publisher: PUC-SP
DOI: 10.23925/2763-700x.2022n3.58419

Book chapters (2)

The Semiotic Dimensions of Marca Perú

Author(s): Alain Perusset
Published in: Place Branding and Marketing from a Policy Perspective, 2023
Publisher: Routledge

Sur le terrain sensible des expériences sémiotiques

Author(s): Perusset Alain
Published in: Le sensible, passion sémiotique pour la communication, Issue 1, 2022
Publisher: EUD
DOI: 10.5281/zenodo.8382518