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Centre for Applied Creative Technologies

Periodic Reporting for period 1 - CfACTs (Centre for Applied Creative Technologies)

Período documentado: 2020-10-01 hasta 2022-09-30

Overall objectives:
CfACTs as a MSCA COFUND research training centre for experienced researchers (ERs) provides international mobility and cross-sectoral experience through the well-aligned training and research programme. It aims to support/promote research excellence. With the ERs’ research and innovation development on their chosen topics, it can bring momentous change to the technological landscape by adopting novel creative technologies into various applications to promote well-being and innovations.

The CfACTs Fellow Programme (FP) offers experienced researchers (ERs) a formative academic and industry secondment experience, which is instrumental in forging the direction of their future international research careers as senior academics or industry leaders. The CfACTs has now successfully recruited 3 fellows to start research at Bournemouth University (BU) and associated partner organizations (POs) in Jan 2023. Selected applicants demonstrated a track of record of internationally outstanding research outputs and proposed excellent project ideas supported by high quality research plans.

Problem/issue is being addressed:
CfACTs is engaged in developing innovative technologies to meet industry's needs. Latest trends in research have been identified with evidence in published research works and discussions with industrial peers, for example:

• AI automatic visual content analysis and generation combined with personalised computing; and

• Visual content generation in cognitive and visual processing terms

They will bring important productivity improvements to related sectors, including VFX, animation and games etc.

The recruited CfACTs ERs proposed projects to carry research and develop new applied digital creative techniques, collaboratively with industry POs; and apply them for cross-sectoral applications including but not limited to, computer animation, visual effects (VFX), computer games, etc. These new techniques have potential to bring important productivity improvements to related industries.

Cross-sectoral and multi-disciplinary exposure and exploitation are essential components of a CfACTs ER fellowship. CfACTs has established close working relationships with its POs (Framestore, Humain, etc.) to host placement opportunities for recruited fellows and support exploit of developed research outputs and intellectual properties (IPs).
Overall objectives:

CfACTs as a MSCA COFUND research training centre for experienced researchers (ERs) provides international mobility and cross-sectoral experience through the well-aligned training and research programme. It aims to support/promote research excellence. With the ERs’ research and innovation development on their chosen topics, it can bring momentous change to the technological landscape by adopting novel creative technologies into various applications to promote well-being and innovations.

The CfACTs Fellow Programme (FP) offers experienced researchers (ERs) a formative academic and industry secondment experience, which is instrumental in forging the direction of their future international research careers as senior academics or industry leaders. The CfACTs has now successfully recruited 3 fellows to start research at Bournemouth University (BU) and associated partner organizations (POs) in Jan 2023. Selected applicants demonstrated a track of record of internationally outstanding research outputs and proposed excellent project ideas supported by high quality research plans.

Problem/issue is being addressed:

CfACTs is engaged in developing innovative technologies to meet industry's needs. Latest trends in research have been identified with evidence in published research works and discussions with industrial peers, for example:

• AI automatic visual content analysis and generation combined with personalised computing; and • Visual content generation in cognitive and visual processing terms

They will bring important productivity improvements to related sectors, including VFX, animation and games etc.

The recruited CfACTs ERs proposed projects to carry research and develop new applied digital creative techniques, collaboratively with industry POs; and apply them for cross-sectoral applications including but not limited to, computer animation, visual effects (VFX), computer games, etc. These new techniques have potential to bring important productivity improvements to related industries.

Cross-sectoral and multi-disciplinary exposure and exploitation are essential components of a CfACTs ER fellowship. CfACTs has established close working relationships with its POs (Framestore, Humain, etc.) to host placement opportunities for recruited fellows and support exploit of developed research outputs and intellectual properties (IPs).
CfACTs contributes to deliver core training of advanced skills in the related digital sectors and provide cross-sectoral experience for the fellows. The CfACTs FP focuses on providing each ER with the specific skills and experiences they want to acquire to develop their research career; with particular emphasis on the different approaches and challenges of academia and the digital technology industry R&D sector. The core skills that each ER will develop through the CfACTs FP will be to:

1) Understand that the transition from academia to an industry environment can often be challenging for early career researchers. Industrial R&D is fast paced and based on rapid prototyping using established company knowledge and expertise; rather than the rigorous academic R&D approach of detailed literature review and use of defined methodologies. Masterclasses provided by CfACTs will upskill the ERs in rapid prototyping.

2) Developing the resilience required by researchers to work in challenging academia and industry R&D settings where failures are routine (e.g. failure of prototypes; rejection of research bids publications; loss of funding or sponsorship to continue R&D of a viable prototype etc.).

3) Developing key early career researcher skills including identifying funding sources and effective bid writing; open science and research data management, PE and networking with potential commercial partners; ethics and legal approvals; successful publishing.

4) Leadership and research project management skills developed through real tasks (e.g. CfACTs ERs leading on BU NCCA short term projects, and PO R&D projects.

Regional Level/National Level: CfACTs addresses the key priorities for highly skilled human resources for the digital technologies industry and academia at UK regional and national level. Creative Industries constitute 1 in 11 jobs in the UK and there is broad recognition that investment in research and innovation are crucial to improving the UK and EU competitiveness by boosting productivity (Investing in UK R&D, 2018). The UK industrial strategy (2017) aspires to increase R&D spending from 1.7% to 2.4% of GDP by 2027. Driven by innovations in AI and immersive technologies, research spending within creative industries will constitute a significant proportion of this increase.
Project logo and title for mid-term review

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