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Supporting innovation in traditional companies

Project description

Modern aims for stronger traditional businesses

Traditional or family-led businesses often stay away from possibilities offered by modern technologies due to a belief that they are not suited for them. What they usually have in mind are the impressive, advanced technologies based on IT, IoT, AI, AR or VR, whereas there exist many more choices offering real potential for their specific profiles. To that end, the EU-funded TRADINN project's goal is to build a strategy tailored for traditional business environments. The project's actions will efficiently promote innovations that can empower traditional businesses operating in fields such as agriculture, forestry, gastronomy or legal accounting services and convince entrepreneurs to choose among the many powerful combinations of new technologies and smart solutions for traditional products and services.

Objective

Innovative solutions are often combined with companies operating in the modern technologies industry, highly automated production companies or start-ups launching products and services based on the latest research and discoveries. Meanwhile, the market is dominated by companies offering traditional solutions that do not show, at first glance, the perspective of transformation towards broadly understood innovations. The belief in the lack of development opportunities by implementation of significant changes in traditional businesses is the reason for the stagnation, shrinkage and even the collapse of many SMEs in Europe.
Traditional companies are enterprises operating in industries that have been operating on the market for several dozen or even several hundred years, e.g. agriculture, forestry, construction, gastronomy and hotel industry, education, legal or accounting activities, as well as the activities of libraries, archives, museums and various types of transport services. The degree of their modernity and approach to the implementation of innovation often opposes modern industries related to broadly understood digitalisation and based mostly on the latest knowledge, such as IT, IoT, AI, AR, VR, drone industry, telemedicine or even hydroponics in favor of these others, of course.
Although effective combinations of innovations with traditional services or products, such as thermoactive clothing, on-line food stores, train simulators or foot scanners in shoe stores are already well known, entrepreneurs' willingness to develop towards new technologies is still small. The reason may be the lack of awareness of existing solutions and technological possibilities.
The goal of the project is to develop a strategy for promoting innovation in such business, that could be implemented by business environment organisations.

Fields of science (EuroSciVoc)

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Programme(s)

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Topic(s)

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Funding Scheme

Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.

CSA - Coordination and support action

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Call for proposal

Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.

(opens in new window) H2020-INNOSUP-2018-2020

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Coordinator

TORUNSKA AGENCJA ROZWOJU REGIONALNEGO SPOLKA AKCYJNA
Net EU contribution

Net EU financial contribution. The sum of money that the participant receives, deducted by the EU contribution to its linked third party. It considers the distribution of the EU financial contribution between direct beneficiaries of the project and other types of participants, like third-party participants.

€ 50 000,00
Address
UL WLOCLAWSKA 167
87 100 Torun
Poland

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Region
Makroregion północny Kujawsko-pomorskie Bydgosko-toruński
Activity type
Other
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Total cost

The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.

€ 50 000,00

Participants (2)

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