Tasks undertaken (WP1):
Audience targeted: public at large regardless of age and scientific background, especially children and young people faced with a career choice or with the option of studying STEM subjects specially girls less willing to choose these subjects
Communication tools
Offline: posters displayed in educational and cultural centres; publication of articles and promotional announcements, interviews in newspapers; publication of press releases displayed to radio, press, TV channels. Public advertising: adverts in urban furniture, billboards and posters in metro stations; pre-events
Online: the project website and the social networks profiles, other institutional and popular websites, and e-mailing based on coordinator's and cooperating bodies' mailing lists
Results achieved (WP1) 2020
o Over 300 posters, distributed to the participants from all over the Comunidad de Madrid
o Outdoors advertising circuit in the main and longer streets in the centre of Madrid. Advertising in public places and public transport: city billboards and posters in main underground stations of Madrid
o Airing of announcements, advertising, programmes, interviews, news reports on radio and TV stations. Publication of articles, interviews, announcements, advertising in written press
o Publication of press releases, by the coordinator and some of the institutions involved. Sending of invitations to over 61.634 e-mail addresses, schools, universities, research centres, scientific and technological parks, etc.
o Organisation of pre-events, as a national event gathering all the ERN projects in Spain and particular pre-events carried out by some participants
o Distribution of posters in educational and research centres all over Madrid
o Revamping, constant updating and maintenance of the project website (411.085 hits from May to the end of November) and of website of the ERN in Spain. Links with the websites of the institutions involved. Revamping of social network profiles. Special hashtags: #NIGHTmadrid, #NIGHTspain, #MSCAnight, #ERN20 and #EuropeanResearchersNight used for all the ERN in Madrid, Spain and Europe; having more than 329.000 Twitter impressions in November. Instagram: researchers’ profiles were published with information about their hobbies, family. Posting of over pieces of news in print and digital press
o About 3.500.000 were made aware of the ERN objectives with the exterior advertising campaign, adding up a media impact reaching an audience of 15.633.840 people.
Tasks undertaken (WP2) 2019-2020
Locations: most of the activities were carried out in a virtual format, exposing the university campuses, research centres, museums, botanical gardens, cultural and innovative centres, including places where researchers carry out their daily work and places where people will not normally expect to see researchers.
Activities: hands-on experiments brought home, workshops, popular science lectures, virtual guided tours and lab visits, scientific gymkhana, cooking show, presentation of prototypes, display of films and videos, science shows, demos, games, contests, etc.
Results achieved (WP2) in 2019
o 72 activities, 54 organized by the participants institutions and 18 parallel activities
o Involvement of 665 researchers of whom: 75 having benefitted from Marie Curie scheme, 148 having benefitted from support under FP7/HORIZON 2020
o Overall number of attendees of 15.000 visitors
Results achieved (WP2) in 2020
o 98 activities, 91 organized by the participant institutions and 7 parallel activities
o 27 additional activities were organised simultaneously in South America
o Involvement of 650 researchers of whom: 40 having benefitted from Marie Curie scheme, 59 having benefitted from support under FP7/HORIZON 2020
o Overall number of attendees of 17.600 visitors
Tasks undertaken (WP3) 2020
o Ex ante questionnaire available on website
o On-going questionnaire handled to the attendees
o Questionnaires available in all the activities performed
o Collection by each organiser assisted
o Participation to the impact assessment rewarded
o Ex post questionnaires addressed to institutions
o Questionnaires addressing researchers and stakeholders available on Internet
o Short and clear questions to encourage people to answer easily
o Initial warning notice about the confidentiality and anonymity of the answers
o External evaluation by professors of the University of Comillas
