Periodic Reporting for period 1 - FAWORIT 2020 (Fascinating World of Researchers in the Age of Technology – Mission of Researchers to Expand New Horizons)
Período documentado: 2020-05-01 hasta 2021-04-30
The main objectives of “FAWORIT 2020”, the European Researchers’ Night in Hungary in 2020, were:
o demystify science for students, general public and empower non-scientists to more comfortably and accurately assess science and technology issues;
o show the public how innovative solutions, new products, services, inventions affect our daily lives;
o present the creators of these innovative solutions: the researchers, their work and career, their personalities, daily life and hobbies to support their public recognition;
o involving young innovators in our programmes - encouraging the youth – with a special focus on girls – to embark on scientific careers;
o increase awareness of research and innovation activities and sustain the interest of students for scientific careers
o capture public imagination and involvement of the citizens into the programmes of the NIGHT allowing them a better understanding of the benefits of R&I. The thematic awareness raising (Brain Star, Fake News, targeted Facebook ads, etc.) will ensure this goal as well as local organization and awareness raising of the venues;
o raise awareness of the European engagement in the field of research and innovation and better understanding of the European Union among the general public through three dedicated European Corners and smaller EU Booths at each venue to make the EU and its R&I policy and programmes more visible for all citizens.
Our visitors’ numbers increased from year to year, and as we attracted this year more than 23.870 people, and with the strong communication strategy we could reached about 1,000,000 people with our message. More than 620 researchers were involved in the activities, 20 of these benefitted from MSC schemes and 40 of these benefitted from EU support (FP7, H2020) other than MSCA.
o demystify science for students, general public and empower non-scientists to more comfortably and accurately assess science and technology issues;
o show the public how innovative solutions, new products, services, inventions affect our daily lives;
o present the creators of these innovative solutions: the researchers, their work and career, their personalities, daily life and hobbies to support their public recognition;
o involving young innovators in our programmes - encouraging the youth – with a special focus on girls – to embark on scientific careers;
o increase awareness of research and innovation activities and sustain the interest of students for scientific careers
o capture public imagination and involvement of the citizens into the programmes of the NIGHT allowing them a better understanding of the benefits of R&I. The thematic awareness raising (Brain Star, Fake News, targeted Facebook ads, etc.) will ensure this goal as well as local organization and awareness raising of the venues;
o raise awareness of the European engagement in the field of research and innovation and better understanding of the European Union among the general public through three dedicated European Corners and smaller EU Booths at each venue to make the EU and its R&I policy and programmes more visible for all citizens.
Our visitors’ numbers increased from year to year, and as we attracted this year more than 23.870 people, and with the strong communication strategy we could reached about 1,000,000 people with our message. More than 620 researchers were involved in the activities, 20 of these benefitted from MSC schemes and 40 of these benefitted from EU support (FP7, H2020) other than MSCA.
AWAIRENESS CAMPAIGN overview:
o conception, production and display of promotional material: posters, roll-ups in each venue (entrance), general leaflet (15 000 copies, priority programmes in each venue), specific programme in specific leaflet in each venue;
o direct mailing (over 2000 schools, announcement of the event and offer of visit for providing further information) with posters and personnel communication;
o publication of a national press release (journalists and major news agencies);
o publication of local press releases in: Baja, Békéscsaba, Beregszász, Budapest, Dunaújváros, Eger, Gödöllő, Gyöngyös, Győr, Hódmezővásárhely, Kecskemét, Keszthely, Kiskunhalas, Kolozsvár, Miskolc, Mosonmagyaróvár, Munkács, Nyíregyháza, Pécs, Piliscsaba, Pozsony, Salgótarján, Sárospatak, Siófok, Sopron, Szabadka, Szarvas, Szeged, Székesfehérvár, Szekszárd, Szombathely, Újvidék, Ungvár, Veszprém, Zalaegerszeg.
o 50% times efficient public advertisement (citylight campaign) on the busiest stops on the main lines in Budapest (Astoria, Arany Janos street, Ferenciek tere, Széll Kálmán Square, Batthyány square, Blaha Lujza square, Deák Ferenc square, Corvin-negyed, Ferenciek tere, Kálvin square, Keleti railway station, Kossuth square, Nyugati railway station)
o organisation of online national press conference (2 days prior to the event; 25/11/2020),
o organisation of 4 Science Cafés and 1 Flashmob;
o revamping, constant updating and maintenance of project website www.kutatokejszakaja.eu and www.researchersnight.hu (information and programme provided in English);
o online Europe Corners; links with relevant EU, institutional and other popular websites;
o Join to a community which collect as much as possible of the researcher night event internationally;
o revamping, constant updating and maintenance of social network profile (Facebook, namely www.facebook.com/kutatokejszakaja);
o revamping the brand identity of the Hungarian Researchers’ Night;
o 24.320 FB-followers;
o several press releases, TV and radio spot
o publication of over 205 articles, interviews, videos … etc in both on and off line press;
o airing of video news, interviews, on several radio and TV stations;
o reports on several TV and radio channels reported about the event (source: National audiovisual Archives, www.nava.hu) as well as printed and electronic news portals;
o over 2.000.000 people made aware of the Researchers' Night and its objectives.
ACTIVITIES DURING THE NIGHT:
Various locations where the consortium organised the NIGHT in Budapest (13) and other venues throughout the country (16 in 15 cities: Békéscsaba, Kecskemét, Kisvárda, Nyíregyháza, Salgótarján (2), Sopron, Szeged, Székesfehérvár, Szekszárd, Szolnok, Szombathely, Tatabánya, Tihany, Vácrátót, Zalaegerszeg).
Other locations where the joined partners organised events:
Budaörs, Debrecen, Dunaújváros, Eger, Érd, Gödöllő, Gyál, Gyöngyös, Győr, Hajdúszoboszló, Kalocsa, Kaposvár, Miskolc, Nógrádsáp, Orosháza, Paks, Pécs, Piliscsaba, Százhalombatta, Szentendre, Vác, Veszprém, Zirc.
The online programmes had two types:
o pre-recorded, cut videos;
o live stream, real-time online events.
Common theme to all venues/locations: we presented the “Fascinating World of Researchers in the Age of Technology Mission of researchers to expand new horizons” through a series of events on 27-28 November 2020.
Offer of several activities online:
o demos,
o interactive workshops,
o interactive lectures,
o simulations,
o Science Cafés,
o exhibitions,
o presentation of prototypes,
o guided tours,
o lab visits,
o games,
o shows,
o experiments.
Offer of online EU corner, green platform, Series of webinars organized, Guidelines on how to organize an unforgettable online event.
Active involvement of 620 researchers, of whom:
o 20 having benefitted from MSC schemes;
o 40 having benefitted from another EU funding under FP 7 or HORIZON 2020.
Attendance of 23,870 visitors having taken part in the activities, distributed as follows taking into consideration entities that joined the action after the proposal was approved. The impact assessment shows that (this year also) a multiple of this is the total number of participants (above 100 000).
o conception, production and display of promotional material: posters, roll-ups in each venue (entrance), general leaflet (15 000 copies, priority programmes in each venue), specific programme in specific leaflet in each venue;
o direct mailing (over 2000 schools, announcement of the event and offer of visit for providing further information) with posters and personnel communication;
o publication of a national press release (journalists and major news agencies);
o publication of local press releases in: Baja, Békéscsaba, Beregszász, Budapest, Dunaújváros, Eger, Gödöllő, Gyöngyös, Győr, Hódmezővásárhely, Kecskemét, Keszthely, Kiskunhalas, Kolozsvár, Miskolc, Mosonmagyaróvár, Munkács, Nyíregyháza, Pécs, Piliscsaba, Pozsony, Salgótarján, Sárospatak, Siófok, Sopron, Szabadka, Szarvas, Szeged, Székesfehérvár, Szekszárd, Szombathely, Újvidék, Ungvár, Veszprém, Zalaegerszeg.
o 50% times efficient public advertisement (citylight campaign) on the busiest stops on the main lines in Budapest (Astoria, Arany Janos street, Ferenciek tere, Széll Kálmán Square, Batthyány square, Blaha Lujza square, Deák Ferenc square, Corvin-negyed, Ferenciek tere, Kálvin square, Keleti railway station, Kossuth square, Nyugati railway station)
o organisation of online national press conference (2 days prior to the event; 25/11/2020),
o organisation of 4 Science Cafés and 1 Flashmob;
o revamping, constant updating and maintenance of project website www.kutatokejszakaja.eu and www.researchersnight.hu (information and programme provided in English);
o online Europe Corners; links with relevant EU, institutional and other popular websites;
o Join to a community which collect as much as possible of the researcher night event internationally;
o revamping, constant updating and maintenance of social network profile (Facebook, namely www.facebook.com/kutatokejszakaja);
o revamping the brand identity of the Hungarian Researchers’ Night;
o 24.320 FB-followers;
o several press releases, TV and radio spot
o publication of over 205 articles, interviews, videos … etc in both on and off line press;
o airing of video news, interviews, on several radio and TV stations;
o reports on several TV and radio channels reported about the event (source: National audiovisual Archives, www.nava.hu) as well as printed and electronic news portals;
o over 2.000.000 people made aware of the Researchers' Night and its objectives.
ACTIVITIES DURING THE NIGHT:
Various locations where the consortium organised the NIGHT in Budapest (13) and other venues throughout the country (16 in 15 cities: Békéscsaba, Kecskemét, Kisvárda, Nyíregyháza, Salgótarján (2), Sopron, Szeged, Székesfehérvár, Szekszárd, Szolnok, Szombathely, Tatabánya, Tihany, Vácrátót, Zalaegerszeg).
Other locations where the joined partners organised events:
Budaörs, Debrecen, Dunaújváros, Eger, Érd, Gödöllő, Gyál, Gyöngyös, Győr, Hajdúszoboszló, Kalocsa, Kaposvár, Miskolc, Nógrádsáp, Orosháza, Paks, Pécs, Piliscsaba, Százhalombatta, Szentendre, Vác, Veszprém, Zirc.
The online programmes had two types:
o pre-recorded, cut videos;
o live stream, real-time online events.
Common theme to all venues/locations: we presented the “Fascinating World of Researchers in the Age of Technology Mission of researchers to expand new horizons” through a series of events on 27-28 November 2020.
Offer of several activities online:
o demos,
o interactive workshops,
o interactive lectures,
o simulations,
o Science Cafés,
o exhibitions,
o presentation of prototypes,
o guided tours,
o lab visits,
o games,
o shows,
o experiments.
Offer of online EU corner, green platform, Series of webinars organized, Guidelines on how to organize an unforgettable online event.
Active involvement of 620 researchers, of whom:
o 20 having benefitted from MSC schemes;
o 40 having benefitted from another EU funding under FP 7 or HORIZON 2020.
Attendance of 23,870 visitors having taken part in the activities, distributed as follows taking into consideration entities that joined the action after the proposal was approved. The impact assessment shows that (this year also) a multiple of this is the total number of participants (above 100 000).
o Online National and Visitors’ survey conducted;
o As everything was held online, the whole questionnaire had to be reshaped also focusing on the new situation;
o More questions could be asked as online there were more time for respondents to fill in the questions than in case of the traditional contact sheets;
o New set of questions on scientific truth;
o Analysis of 885 responses;
o Typology of visitors:
o 35.5 years old in 2020, most of them is 19 years old, and half of them are older than 34 years;
o the majority of the respondents are graduates from school and 54.8% of them are employed;
o 52.7%, a significant majority declared to live in a town (not in the capital), which means that the Event for residents of rural towns and villages were less accessible in previous years;
o balanced gender representation (51,5% of female);
o 73.1% of the visitors have a family member working as a researcher.
o Most of the participants informed about the event by educational institutions, the web or social media chennels;
o Most popular programmes: scientific lectures, conversation with the researchers and presentation of the inventions;
o Mostly missed programmes in the online, pandemic situation: theatre play, Professional counselling, experiments;
o General intention expressed to take part in a similar future event.
o Most of the respondents are returning visitors.
o As everything was held online, the whole questionnaire had to be reshaped also focusing on the new situation;
o More questions could be asked as online there were more time for respondents to fill in the questions than in case of the traditional contact sheets;
o New set of questions on scientific truth;
o Analysis of 885 responses;
o Typology of visitors:
o 35.5 years old in 2020, most of them is 19 years old, and half of them are older than 34 years;
o the majority of the respondents are graduates from school and 54.8% of them are employed;
o 52.7%, a significant majority declared to live in a town (not in the capital), which means that the Event for residents of rural towns and villages were less accessible in previous years;
o balanced gender representation (51,5% of female);
o 73.1% of the visitors have a family member working as a researcher.
o Most of the participants informed about the event by educational institutions, the web or social media chennels;
o Most popular programmes: scientific lectures, conversation with the researchers and presentation of the inventions;
o Mostly missed programmes in the online, pandemic situation: theatre play, Professional counselling, experiments;
o General intention expressed to take part in a similar future event.
o Most of the respondents are returning visitors.