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NUDging consumers towards enerGy Efficiency through behavioral science

Objective

Efforts to induce energy-friendly behavior from end users through behavioral interventions are characterized by lack of customer personalization (“one-size-fits-all interventions”), partial understanding about how different interventions interact with each other and contrasting evidence about their effectiveness, as a result of poor testing under real world conditions. The NUDGE project has been conceived to unleash the potential of behavioral interventions for long-lasting energy efficiency behavior changes, paving the way to the generalized use of such interventions as a worthy addition to the policy-making toolbox. We take a mixed approach to the consumer analysis and intervention design tasks combining surveys and field trials. Firmly rooted in behavioral science methods, we study individual psychological and contextual variables underlying consumers’ behavior to tailor the design of behavioral interventions for them, with a clear bias towards interventions of the nudging type. The designed interventions are compared against traditional ones in field trials (pilots) in five different EU states, exhibiting striking diversity in terms of innovative energy usage scenarios (e.g., PV production for EV charging, DR for natural gas), demographic and socio-economic variables of the involved populations, mediation platforms for operationalizing the intervention (smart mobile apps, dashboards, web portals, educational material and intergenerational learning practices). We are a multidisciplinary team of 10 partners marking solid expertise in behavioral science, (mobile) user interface and policy design; synergies of different stakeholders (energy providers/cooperative/communities, consumer associations, technology providers); and extensive networks of expert groups, industrial & consumer associations amplifying our potential for tangible impact on policy-making at all levels.

Field of science

  • /engineering and technology/environmental engineering/energy and fuels/renewable energy
  • /engineering and technology/environmental engineering/waste management/energy efficiency

Call for proposal

H2020-LC-SC3-EE-2020-1
See other projects for this call

Funding Scheme

RIA - Research and Innovation action

Coordinator

INSTITUTE FOR EUROPEAN ENERGY AND CLIMATE POLICY STICHTING
Address
Kingsfordweg 151
1043 GR Amsterdam
Netherlands
Activity type
Research Organisations
EU contribution
€ 226 625

Participants (9)

DOMX IDIOTIKI KEFALAIOUCHIKI ETAIREIA
Greece
EU contribution
€ 280 375
Address
Tavaki 20
57001 Thessaloniki
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
ATHENS UNIVERSITY OF ECONOMICS AND BUSINESS - RESEARCH CENTER
Greece
EU contribution
€ 183 500
Address
Kefallinias Street 46
11251 Athens
Activity type
Higher or Secondary Education Establishments
INEGI - INSTITUTO DE CIENCIA E INOVACAO EM ENGENHARIA MECANICA E ENGENHARIA INDUSTRIAL
Portugal
EU contribution
€ 156 875
Address
Rua Dr Roberto Frias 400
4200 465 Porto
Activity type
Research Organisations
FRAUNHOFER GESELLSCHAFT ZUR FOERDERUNG DER ANGEWANDTEN FORSCHUNG E.V.
Germany
EU contribution
€ 257 625
Address
Hansastrasse 27C
80686 Munchen
Activity type
Research Organisations
ZELENA ENERGETSKA ZADRUGA ZA USLUGE
Croatia
EU contribution
€ 133 625
Address
Bukovacka Cesta 110
10000 Grad Zagreb
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
MVV ENERGIE AG
Germany
EU contribution
€ 233 375
Address
Luisenring 49
68159 Mannheim
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
INTERUNIVERSITAIR MICRO-ELECTRONICA CENTRUM
Belgium
EU contribution
€ 251 152,50
Address
Kapeldreef 75
3001 Leuven
Activity type
Research Organisations
SPRING-STOF
Belgium
EU contribution
€ 111 250
Address
Lange Lostraat 4A
3010 Leuven
Activity type
Other
ASSOCIAZIONE CITTADINANZATTIVA ONLUS
Italy
EU contribution
€ 121 112,50
Address
Via Cereate 6
00183 Roma
Activity type
Other