Project description DEENESFRITPL Individualised behavioural nudging for responsible energy consumption There is a pressing need to convince people to be more responsible and exhibit more efficient behaviour towards energy consumption. Unfortunately, present interventions for policy-making do not appear to be successful enough due to a lack of customer personalisation as well as poor testing conditions. The EU-funded NUDGE project will design behavioural interventions that will result in lasting energy efficiency behaviour. NUDGE will apply an approach combining the analysis of consumer psychology and intervention design tasks based on tests and field trials. Behavioural science methods will be used to study the bases of individual behaviour and to tailor interventions for them. New interventions will be tested in five different EU states, presenting targeted variables, involved demographics and intervention forms. Show the project objective Hide the project objective Objective Efforts to induce energy-friendly behavior from end users through behavioral interventions are characterized by lack of customer personalization (“one-size-fits-all interventions”), partial understanding about how different interventions interact with each other and contrasting evidence about their effectiveness, as a result of poor testing under real world conditions. The NUDGE project has been conceived to unleash the potential of behavioral interventions for long-lasting energy efficiency behavior changes, paving the way to the generalized use of such interventions as a worthy addition to the policy-making toolbox. We take a mixed approach to the consumer analysis and intervention design tasks combining surveys and field trials. Firmly rooted in behavioral science methods, we study individual psychological and contextual variables underlying consumers’ behavior to tailor the design of behavioral interventions for them, with a clear bias towards interventions of the nudging type. The designed interventions are compared against traditional ones in field trials (pilots) in five different EU states, exhibiting striking diversity in terms of innovative energy usage scenarios (e.g. PV production for EV charging, DR for natural gas), demographic and socio-economic variables of the involved populations, mediation platforms for operationalizing the intervention (smart mobile apps, dashboards, web portals, educational material and intergenerational learning practices). We are a multidisciplinary team of 10 partners marking solid expertise in behavioral science, (mobile) user interface and policy design; synergies of different stakeholders (energy providers/cooperative/communities, consumer associations, technology providers); and extensive networks of expert groups, industrial & consumer associations amplifying our potential for tangible impact on policy-making at all levels. Fields of science engineering and technologyenvironmental engineeringenergy and fuelsrenewable energysocial scienceseconomics and businesseconomicsmicroeconomicsengineering and technologyenvironmental engineeringenergy and fuelsfossil energynatural gas Keywords nudging energy consumer behavior change Programme(s) H2020-EU.3.3. - SOCIETAL CHALLENGES - Secure, clean and efficient energy Main Programme H2020-EU.3.3.1. - Reducing energy consumption and carbon foorpint by smart and sustainable use Topic(s) LC-SC3-EC-4-2020 - Socio-economic research: non-energy impacts and behavioural insights on energy efficiency interventions Call for proposal H2020-LC-SC3-2018-2019-2020 See other projects for this call Sub call H2020-LC-SC3-EE-2020-1 Funding Scheme RIA - Research and Innovation action Coordinator INSTITUTE FOR EUROPEAN ENERGY AND CLIMATE POLICY STICHTING Net EU contribution € 226 625,00 Address Kingsfordweg 151 1043 GR Amsterdam Netherlands See on map Region West-Nederland Noord-Holland Groot-Amsterdam Activity type Research Organisations Links Contact the organisation Opens in new window Participation in EU R&I programmes Opens in new window HORIZON collaboration network Opens in new window Other funding € 0,00 Participants (10) Sort alphabetically Sort by Net EU contribution Expand all Collapse all DOMX IDIOTIKI KEFALAIOUCHIKI ETAIREIA Greece Net EU contribution € 280 375,00 Address Str. sarafi 48e 551 32 Thessaloniki See on map SME The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed. Yes Region Βόρεια Ελλάδα Κεντρική Μακεδονία Θεσσαλονίκη Activity type Private for-profit entities (excluding Higher or Secondary Education Establishments) Links Contact the organisation Opens in new window Participation in EU R&I programmes Opens in new window HORIZON collaboration network Opens in new window Other funding € 0,00 ATHENS UNIVERSITY OF ECONOMICS AND BUSINESS - RESEARCH CENTER Greece Net EU contribution € 183 500,00 Address Kefallinias street 46 11251 Athens See on map Region Αττική Aττική Κεντρικός Τομέας Αθηνών Activity type Higher or Secondary Education Establishments Links Contact the organisation Opens in new window Participation in EU R&I programmes Opens in new window HORIZON collaboration network Opens in new window Other funding € 0,00 INEGI - INSTITUTO DE CIENCIA E INOVACAO EM ENGENHARIA MECANICA E ENGENHARIA INDUSTRIAL Portugal Net EU contribution € 156 875,00 Address Rua dr roberto frias 400 4200-465 Porto See on map Region Continente Norte Área Metropolitana do Porto Activity type Research Organisations Links Contact the organisation Opens in new window Website Opens in new window Participation in EU R&I programmes Opens in new window HORIZON collaboration network Opens in new window Other funding € 0,00 FRAUNHOFER GESELLSCHAFT ZUR FORDERUNG DER ANGEWANDTEN FORSCHUNG EV Germany Net EU contribution € 257 625,00 Address Hansastrasse 27c 80686 Munchen See on map Region Bayern Oberbayern München, Kreisfreie Stadt Activity type Research Organisations Links Contact the organisation Opens in new window Website Opens in new window Participation in EU R&I programmes Opens in new window HORIZON collaboration network Opens in new window Other funding € 0,00 ZELENA ENERGETSKA ZADRUGA ZA USLUGE Croatia Net EU contribution € 133 625,00 Address Bukovacka cesta 110 10000 Grad zagreb See on map Region Hrvatska Grad Zagreb Grad Zagreb Activity type Other Links Contact the organisation Opens in new window Participation in EU R&I programmes Opens in new window HORIZON collaboration network Opens in new window Other funding € 0,00 MVV ENERGIE AG Germany Net EU contribution € 50 750,00 Address Luisenring 49 68159 Mannheim See on map Region Baden-Württemberg Karlsruhe Mannheim, Stadtkreis Activity type Private for-profit entities (excluding Higher or Secondary Education Establishments) Links Contact the organisation Opens in new window Participation in EU R&I programmes Opens in new window HORIZON collaboration network Opens in new window Other funding € 0,00 Third-party Legal entity other than a subcontractor which is affiliated or legally linked to a participant. The entity carries out work under the conditions laid down in the Grant Agreement, supplies goods or provides services for the action, but did not sign the Grant Agreement. A third party abides by the rules applicable to its related participant under the Grant Agreement with regard to eligibility of costs and control of expenditure. BEEGY GMBH Germany Net EU contribution € 182 625,00 Address L13 3-4 68161 Mannheim See on map Region Baden-Württemberg Karlsruhe Mannheim, Stadtkreis Activity type Private for-profit entities (excluding Higher or Secondary Education Establishments) Links Contact the organisation Opens in new window Participation in EU R&I programmes Opens in new window HORIZON collaboration network Opens in new window Other funding € 0,00 INTERUNIVERSITAIR MICRO-ELECTRONICA CENTRUM Belgium Net EU contribution € 251 152,50 Address Kapeldreef 75 3001 Leuven See on map Region Vlaams Gewest Prov. Vlaams-Brabant Arr. Leuven Activity type Research Organisations Links Contact the organisation Opens in new window Website Opens in new window Participation in EU R&I programmes Opens in new window HORIZON collaboration network Opens in new window Other funding € 0,00 SPRING-STOF Belgium Net EU contribution € 111 250,00 Address Lange lostraat 4a 3010 Leuven See on map Region Vlaams Gewest Prov. Vlaams-Brabant Arr. Leuven Activity type Other Links Contact the organisation Opens in new window Participation in EU R&I programmes Opens in new window HORIZON collaboration network Opens in new window Other funding € 0,00 ASSOCIAZIONE CITTADINANZATTIVA ONLUS Italy Net EU contribution € 121 112,50 Address Via cereate 6 00183 Roma See on map Region Centro (IT) Lazio Roma Activity type Other Links Contact the organisation Opens in new window Participation in EU R&I programmes Opens in new window HORIZON collaboration network Opens in new window Other funding € 0,00
