Descripción del proyecto
Ciencia conductual para intervenciones rápidas de eficacia energética
Los esfuerzos por aumentar la eficacia energética y reducir el consumo de energía y las emisiones de CO2 se están encontrando con varios sesgos psicológicos. Aunque la ciencia conductual ha ofrecido un conocimiento significativo a través de varios proyectos piloto a pequeña escala, la necesidad de una intervención urgente requiere programas rápidos a gran escala. Es más: es fundamental comprender cómo pueden ejecutarse en situaciones reales los programas de intervención basados en la ciencia conductual. El proyecto financiado con fondos europeos ENCHANT evaluará el conocimiento existente, analizará los datos existentes en el campo y diseñará programas de intervención realistas aplicándolos en seis Estados miembros de la Unión Europea. El consorcio está formado por diferentes socios usuarios cuyo objetivo es probar una amplia selección de acciones de intervención teniendo en cuenta una gran variedad de sesgos psicológicos y centrándose en efectos específicos del género.
Objetivo
The time for reaching the necessary cuts in energy use and CO2 emissions is running out quickly and increasing energy efficiency in households substantially is a prerequisite for reaching these goals in time. Behaviour science has provided deep insights into mechanisms of behaviour change in this domain in a large number of small-scale pilots. However, the urgency of the task makes it necessary to role-out such intervention programs lagre-scale and quickly. This requires knowledge on how behaviour science based intervention programs can be provided in real-life situations, on large scale, and resource efficient by real market actors. To address this knowledge gap, the ENCHANT consortium and research approach have been carefully designed to systematically evaluate existing knowledge on energy efficiency interventions, reanalyse existing data in the field, design realistic intervention packages, and implement them on 10 million households in six European countries with a large group of user partners of different types (energy providers, municipalities, NGOs) testing different communication channels. This unprecedented intervention program allows testing a large selection of intervention types addressing a large variety of psychological biases alone or in combination and evaluates their realistic saving potentials. ENCHANT evaluates the performance of intervention campaigns not only with respect to energy and CO2 saved, but also cost effectiveness, and effects on well-being of the participants (with a focus on gender specific effects), as well as effects for target groups in energy poverty. The knowledge created in ENCHANT will be implemented into an algorithm-based webtool which supports decision making of policymakers, energy providers, NGOs and municipalities in designing effective and targeted energy efficiency campaigns. In short, ENCHANT will bridge the gap from knowledge to impact.
Ámbito científico
Palabras clave
Programa(s)
Convocatoria de propuestas
Consulte otros proyectos de esta convocatoriaConvocatoria de subcontratación
H2020-LC-SC3-EE-2020-1
Régimen de financiación
RIA - Research and Innovation actionCoordinador
7491 Trondheim
Noruega