Completing the proposed COVID-19 ICU-CARE project allows AW Technologies to accelerate the market launch of the TrachFlush Device, addressing a one-time sales global market size of €1.8Bn and an annual recurrent sales market size of €1Bn, with limited competition and addressable market barriers which we believe will be mitigated upon completion of the COVID-19 ICU-CARE project.
Our go-to-market plan is based on distribution partners in multiple geographical areas. We estimate to grow our revenues from €2.8M in 2021 to €100M in 2025
Our growth is based on the unique value proposition we create during the COVID-19 COVID-19 ICU-CARE project.
The economic benefits of TrachFlush are tremendous.
A simulation case shows that when TrachFlush improves secretion removal by 90% (and preventing lung infections) and cuts overall suctioning workload and cost by 90%, the average hospital will save €1M per year, compared to current suctioning procedures.
On a macroeconomic level, we have calculated that our innovation can lower healthcare costs by €7,3Bn per year in Europe alone during normal conditions, generating a tremendous ROI for hospitals, by reducing the Lung infections, and thereby reducing the length of stay for ICU ventilated patients, increasing efficiency in the industry.
With the current COVID-19 pandemic the cost reduction is expected to exceed all previous expectations
TrachFlush does not change work-procedures in the ICU. The ICU nurses today, that performs the suctioning procedure, will perform the TrachFlush procedure, although, the TrachFlush procedure takes 1min to perform, where the current suctioning procedure takes 10min to perform.
Patient comfort is much higher with TrachFlush. With current suctioning procedures, the patient is getting a “vacuum cleaner inserted into their airways”, obstructing breathing, making it extremely uncomfortable for the patient. The patient preparation before the suctioning, and the patient stabilization after the suctioning, is mentally a tiresome process for both patient and nurse. With TrachFlush, the patient continues breathing, there is no obstruction of airways, no preparation etc., it is simply a “normal cough” which is performed.
The impact for AW Technologies are huge, and we consider the COVID-19 ICU-CARE project to have a major impact for AW Technologies accelerated market launch.